|Type:||IDN Brand TLD|
It is the Hani Chinese translation of its "google" brand name.
Excerpted from Applicant Response to question #18 in TLD application:
"ʺ谷歌ʺ is the Chinese equivalent of the English term, ʺGoogle.ʺ The mission of the proposed gTLD, .谷歌, is to make the worldʹs information universally accessible and useful through the streamlined provision of Google services. The purpose of the proposed gTLD is to provide a dedicated Internet space in which Google can continue to innovate on its Internet offerings, and specifically reach an audience of Chinese-speaking Internet users. Charleston Road Registry will also support IDNs at the second-level for the Chinese language within the proposed gTLD. There are currently over 500 million Chinese speakers on the Internet [Source: http:⁄⁄www.pcmag.com⁄article2⁄0,2817,2398956,00.asp]. The proposed gTLD will augment Googleʹs offerings through existing registries, provide Google with greater ability to categorize its present online locations around the world, and provide a more recognizable, branded, trusted web space to both the general Internet population and Google employees.
Charleston Road Registry believes that given its intended use by Google, the .谷歌 gTLD will best add value to the gTLD space by remaining completely closed for the sole use of Google.
Second-level domain names within the proposed gTLD are intended for registration and use by Google only, and domain names under the new gTLD will not be available to the general public for purchase, sale, or registration. As such, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct as Google is intended to be the sole registrar and registrant."