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Status: Proposed
Registry: Rightside[[Category:{{#sub:Rightside|2|-2}}]]
Registry Backend: Donuts[[Category:{{#sub:Donuts|2|-2}} Backend]]
Type: Generic
Category: Government
Priority #: 339 - Demand Media (United TLD Holdco Ltd.)
Registrations: 759
Parked Domains: 449
Parked Domain %: 59.16 %
Important Dates
Delegation: 30 April 2014
General Availability: 22 October 2014

More Information: 1}}

.airforce is a proposed TLD in ICANN's New gTLD Program. The applicant is Demand Media (United TLD Holdco Ltd.).[1]

GAC Early Warnings

The application was issued three GAC Early Warnings, from The United States, Australia, and India. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.[2]

The United States representative simply notes that the name is confusingly similar to an official government agency;[3] The Australian warning notes that this similarity will not only confuse end-users but negatively impact national armed forces services;[4] India adds that this will cause irreparable harm to the safety and security of the nation.[5] All three governments recommend that Demand Media withdraw the application. Similar warnings were made to their other military focused applications, such as .navy and .army.

Application Details

The following is an excerpt from the applicant's response to question #18:

"For nearly one hundred years, devoted men and women have served their countries in the esteemed air force branch of military service. Global in scope, the millions of individuals who share a bond created by service in the air force are a large and passionate group. The mission and purpose of the .airforce TLD is to establish an easily recognized and accessible namespace for the universe of air force veterans, active duty personnel, family members and supportive organizations and civilians.

The .airforce TLD is proposed by United TLD Holdco Ltd. (“United TLD”), a well-funded company established by highly experienced domain industry executives for the express purpose of securing the rights to operate a portfolio of TLDs that increase choice, expression, affinity and relevance for millions of consumers, businesses and other organizations on the web.


United TLD will be inclusive in its registration policies for this broad and generic TLD. We will not limit registrant eligibility for second-level registrations and will provide registration services to all legitimate registrants. However, we may elect to reserve and hold back certain strings from second-level registration at the time we launch the TLD.

We will not tolerate illegal activity in this TLD and will have strict policies and enforcement that provide for takedown or other appropriate forms of remedy. United TLD will adhere to and uphold all ICANN-required registration policies and comply with the requirements of the registration policy portion of the Registry Agreement. "[6]