.airtel

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Status:	Proposed
Type:	Brand TLD
Priority #:	1104 - Bharti Airtel Limited

.airtel is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Bharti Airtel Limited.

Application Details

Bharti Airtel limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel has 200 million customers across its operations. Mission of .airtel Currently, the web sites of Airtel are registered under several existing TLDs like “.com” (Airtel.com), “.in” (Airtel.in, Airtelhellotunes.in) and other geographical domains (Africa, Sri Lanka, etc). Mission of .Airtel is to be the entry point for all things Airtel – across geographies, products and services. It is to build brand recall and trust and build a seamless, consistent web experience. Numerous and often non-synergized conventions⁄ cybersquatting in the existing TLDs may mislead our customers to various phishing⁄malicious web sites, leading to possible online fraud. Airtel wants to have an exclusive ownership of a TLD, as it intends to have complete control on the second-level domain names to have consistent presence worldwide for the Brand Airtel and provide a certain comfort level to customers, thereby consolidating and simplifying its online identity.

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Airtel will be using .airtel exclusively for its internal divisions, products, services, campaigns, partners and customers. It is being estimated that in the first year after .airtel is allotted to Airtel, around 3,000 second-level domains will be registered, in the second year, 4,000 domains will be live and in the third year 5,000 domains will be live. In the first-year, priority will be provided to the existing domains of Airtel across countries, products and services. Combination of transactions and information web sites will be brought under the new gTLD of Airtel. In the subsequent years, partners and customers will be provided with second level domains under the .airtel gLTD."