.astrium
| Status: | Proposed |
| Type: | Brand TLD |
| Priority #: | 202 - Astrium SAS |
.astrium is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Astrium SAS.[1]
Application Details
The following is excerpted from the applicant response to question #18:
"The new .astrium gTLD will operate as a restricted registry, in which Astrium SAS (Astrium) can create and control domain spaces that promote its Astrium brand identity and authenticity together with its space technology services and products. In this regard, the .astrium gTLD will provide an authoritative internet space to be used by Astrium to provide information, services and resources to consumers in a way that promotes trust, simplicity and utility. Second and third level domain names can then be utilised for promotion and marketing purposes, with internet users assured of brand authenticity.
Astrium is one of the top 3 companies in the world renowned for its space technologies. Astrium is the global leader in aerospace, defence and related services and an established leader in space transportation, satellite systems and services. As a wholly owned subsidiary of the European Aeronautic Defence and Space Company (EADS), Astrium boasts some of the most advanced design, manufacture and test facilities in the space industry. It has unrivalled expertise in the techniques and key technologies required for development and delivery of major space systems. The .astrium brand resonates with many of the most prestigious names in space such as Ariane, the International Space Station, Skynet 5 and Mars Express. Astrium employs over 17,000 people and has 20 offices in the 9 countries the company operates in, such as Germany, US and UK. Astrium commits to offer its customers the best solutions in the market, with unbeatable levels of quality, cost efficiency, schedule adherence and constant innovation. In this regard, continuous innovation is a paramount consideration in Astrium’s activities."[2]