.beer

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Status:	Delegated
Manager:	Top Level Domain Holdings Ltd.
Registry Provider:	Minds + Machines
Type:	Open
Category:	Food & Drink

.beer is a gTLD that was proposed in ICANN's New gTLD Program. Top Level Domain Holdings Ltd. (TLDH) was the applicant and is now the Registry Operator, and it is one of 68 applications that the company has filed on its own behalf.

Intended Use

.beer is a new generic top-level domain targeted to brewers, beer consumers, and beer brands worldwide.

Delegation Status

.beer was delegated to the Root Zone of the DNS on 15 May, 2014, completing the successful application for the string.

Notable Users

.Beer web addresses bring together brewers, beer buffs, and brands from all over the world in celebration of the world’s greatest beverage.

Whether you’re a humble home brewer or the marketing manager at a multinational, upgrading your website to a .beer URL will quickly convey to your fans that you’re serious and passionate about beer.

And having .beer in your domain ensures that new customers who stumble across your site will instantly connect your brand with beer.

Application Details

Excerpts from Response to Question 18: "The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space.

Goal

We are dedicated to protection of third-party rights and prevention of abusive uses of the .BEER domain name. We intend to achieve this goal by crafting our Naming Policy, Acceptable Use Policy, and other policies to be readily understandable and easily accessible, and by making sure that our mechanisms for enforcing rights and preventing abuse (such as our Complaint Resolution Service) operate effectively, efficiently, and fairly. In addition, we will ensure that they work symbiotically with other ICANN-mandated rights protection mechanisms such as the UDRP.

We have crafted a draft framework for registration of .BEER domains that fully supports the goals and benefits set forth above. Our draft registration framework is based on advice from ICANN, WIPO, applicable laws, and a variety of other expert sources....

We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific tie to the beer industry. We rejected such limitations because they would interfere with .BEER’s primary mission, purpose and goals--which is to encourage as many registrants as possible to associate themselves with the beer industry for any legal purpose."

Contract Signed

On 09 January 2014 TLDH received a Registry Agreement signed by ICANN for .beer after passing all the required processes needed to become a Registry Operator for the string.