View source for .best

{{TLD|
|logo   =
|status = Active
|manager  = [[BestTLD Pty Ltd]]
|country   = International
|language =
|translation =
|registryprovider   =
|registrations   =
|date  =
|type   = [[Brand TLD]]
|category = [[:Category:Commerce New gTLDs|Commerce]]
|community  =
|priority = 
|keypeople  =
}}

'''.best''' is an active [[Brand TLD]] in [[ICANN]]'s [[New gTLD Program]]. The [[Registry]] and manager of the TLD is [[BestTLD Pty Ltd]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>  The proposed application succeeded and was delegated to the [[Root Zone]] on 27 February 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 4 March 2014</ref>
===Application Details===
'''Excerpts from response ot Question 18:'''<br>
"BestTLD Pty Ltd. is excited to have the opportunity to take a lead in this new, expanded Internet environment as one of the first brand TLDs.  The .best TLD enables us to offer our cutting edge technology products to individuals, brands, locations and industries in a clearer way than is currently possible.  It will bring BestTLD Pty Ltd.’s online presence together into one clear channel of communication and experience, thus clearly distinguishing the company and its products from competitors...

BestTLD Pty Ltd. intends to be both Registry operator and the sole registrant in the .best TLD.  The .best TLD will be used to register domain names exclusively by Best.  The primary service offered by the .best TLD will therefore be the immediate distinction of legitimacy and authority conferred by the direct relationship between information and products found on .best sites and BestTLD Pty Ltd.  The identifiable BestTLD Pty Ltd. brand is the glue that holds all these things together, making the Company and its products more visible and easily locatable on the Internet."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/454 ApplicationDetails, gTLDresult.ICANN.org]Retrieved 12 Dec 2012</ref>

==Contract Signed==
On 19 December 2013 [[BestTLD Pty Ltd]] received a [[Registry Agreement]] signed by [[ICANN]] for .best after passing all the required processes needed to become a [[Registry Operator]] for the string.<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 30 Dec 2013</ref>

==Delegation and Availability==
.best was delegated to the [[Root Zone]] of the [[DNS]] on 27 February, 2014, completing the successful application for the string.<ref name="delegation"></ref>

The [[Registry]] behind .best originally announced that the [[Sunrise Period]] for the TLD would begin April 17, 2014 for a period of 30 days, ending 19 May 2014. They would then go to the [[Landrush Period]] on May 20th. However, they later announced that due to "little engagement" in the  Landrush phase, they canceled that phase and opted to go straight to General Availability two days after the Sunrise period ends.<ref>[http://domainincite.com/16490-dotbest-cancels-landrush DotBest Cancels Landrush, DomainIncite] Retrieved 18 April 2014</ref>

== Sale of the .Best Top Level Domain ==
In June 2018, PeopleBrowsr received approval from ICANN (Internet Corporation for Assigned Names and Numbers) to sell its BestTLD Pty Ltd subsidiary to The Best SAS, a Paris based company led by President, Cyril Fremont, in a strategic deal that would leverage PeopleBrowsr's SocialOS technology.

BestTLD Pty Ltd owns the .Best Top Level Domain. It has distribution agreements with GoDaddy and over 50 other Domain Registrars.<ref>https://www.peoplebrowsr.com/blog/.best-tld-sale-to-the-best-sas</ref>

==References==
{{reflist}}

[[Category:TLD]]
[[Category:Commerce New gTLDs|best]]
[[Category:TLDs with Registry Agreements|best]]