.best

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Status:	Proposed
Type:	Brand TLD
Category:	Commerce

.best is a proposed Brand TLD in ICANN's New gTLD Program. The applicant is BestTLD Pty Ltd.

Application Details

Excerpts from response ot Question 18:
"BestTLD Pty Ltd. is excited to have the opportunity to take a lead in this new, expanded Internet environment as one of the first brand TLDs. The .best TLD enables us to offer our cutting edge technology products to individuals, brands, locations and industries in a clearer way than is currently possible. It will bring BestTLD Pty Ltd.’s online presence together into one clear channel of communication and experience, thus clearly distinguishing the company and its products from competitors...

BestTLD Pty Ltd. intends to be both Registry operator and the sole registrant in the .best TLD. The .best TLD will be used to register domain names exclusively by Best. The primary service offered by the .best TLD will therefore be the immediate distinction of legitimacy and authority conferred by the direct relationship between information and products found on .best sites and BestTLD Pty Ltd. The identifiable BestTLD Pty Ltd. brand is the glue that holds all these things together, making the Company and its products more visible and easily locatable on the Internet."