.bing

}}

Status:	Delegated
Registry Provider:	Verisign
Type:	Brand TLD
Priority #:	1463 - Microsoft

.bing is a Brand TLD delegated in ICANN's New gTLD Program. Microsoft manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 10 June, 2015..

Application Details

The following is excerpted from the applicant's response to question #18:

"We expect that customers and users of our Bing search engine services will benefit if the .bing gTLD registry allows us to lay the ground work for a more secure, globally recognized platform to complement our on-going efforts to enhance the security, stability, and reliability of these services. We hope that a .bing gTLD may provide us with the opportunity to deliver more secure, stable and reliable search engine services.

What is the goal of your proposed gTLD in terms of areas of speciality, service levels or reputation?

The goals of the proposed .bing gTLD are to lay the ground work to provide customers and users who interact with Microsoft through the .bing gTLD with an increased sense of security and authenticity, to protect the Bing brand, and to promote Bing search engine services. Because the .bing gTLD is the gTLD counterpart to our famous Bing brand, the importance of maintaining and strengthening this brand dictates that we operate the .bing registry to the highest service levels.

We anticipate that the operation of the .bing gTLD may provide us with the opportunity to use the gTLD as a globally recognized and more secure platform to give customers and users choice and flexibility and an easy-to-use interface through which we can continue to provide our innovative and user-friendly Bing search engine services.

What do you anticipate your proposed gTLD will add to the current space in terms of competition, differentiation or innovation?

Our proposed .bing gTLD will add differentiation to the current space because it has the potential to provide customers and users with an increased sense of security and authenticity, to protect the well-known Bing brand, and to promote Bing search engine services. We anticipate that the opportunity to operate a .bing gTLD will provide an authentic and secure platform through which we can continue our commitment to innovation in search.

What is the goal of your proposed gTLD in terms of areas of user experience?

The goals of the .bing gTLD are to provide users who interact with Microsoft through the .bing gTLD with an increased sense of security and authenticity for their search needs, to protect the Bing brand, and to promote Bing search engine services.

Provide a complete description of the applicants intended registration policies in support of the goals above

The Microsoft Domain Name Management team is responsible for the development, maintenance and enforcement of the .bing Domain Management Policy (bDMP). The bDMP defines the rules for eligibility and domain name allocation, sets out the terms governing the use of a .bing domain name, and describes the dispute resolution policies for the .bing TLD. We intend to update and revise the bDMP as appropriate to reflect Microsoft’s commercial and strategic interests as well as ICANN Consensus Policy and Temporary Policy developments. We summarize below the bDMP.

Registration of a .bing domain name is a four-step process: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and Registration.

Registration of a .bing domain name will be restricted to Microsoft Corporation and its wholly owned subsidiaries.

All domains in the .bing registry will be registered to Microsoft Corporation or one of its wholly owned subsidiaries."