.bnpparibas

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Status: Proposed
Registry Provider: Afilias
Registry: BNP Paribas
Registry Backend: Afilias
Type: Brand TLD
Priority #: 584 - BNP Paribas

More information: NTLDStatsLogo.png

.bnpparibas is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is BNP Paribas.[1]

Application Details

The following is excerpted from the applicant's response to #18:

"The Applicant, the BNP Paribas Group, has one of the largest international networks with operations in 80 countries and counts with nearly 200,000 employees. The Applicant has key positions in its three core businesses: Retail banking, Corporate & Investment Banking and Investment Solutions .Present across Europe through all its business lines, the Applicant’s Group has four domestic retail banking markets in France, Italy, Belgium and Luxembourg. BNP PARIBAS is the most used and most recognized brand in the group (alone or in combination with other elements) The BNP PARIBAS brand has a widely spread international exposure. The Applicant’s group uses the BNP PARIBAS brand for many of its activities, including retail banking in France, Belgium, Italy, Luxembourg, Poland, etc. It is also a distinctive element of many of the Applicant’s other brands, such as BNP Paribas Cardif, BNP Paribas Fortis, BNP Paribas Personal Finance, etc. The Applicant is one of the best rated banks in the world (Rated AA- by Standard & Poorʹs in the date of 28th March 2012). The proposed gTLD aims at consolidating the reputation of the Applicant’s brand[.]"[2]

References