|Registry:||Núcleo de Informação e Coordenação do Ponto BR|
|Priority #:||176 - NIC.br|
|Parked Domain %:||100.0 %|
|Delegation:||26 September 2015|
.bom is a Brand TLD delegated in ICANN's New gTLD Program. Núcleo de Informação e Coordenação do Ponto BR - NIC.br, the registry for the .br Brazilian ccTLD. The organization's application to ICANN succeeded and the string was delegated to the Root Zone September 26, 2015.  The string translates from Portuguese as "good".
The following is excerpted from applicant response to question #18:
"We have a positive thinking of life. For us the weather is beautiful even when it rains, people should be always happy and the human being in harmony with the nature… For us the glass is always half full! This is because we always look to the good side of the life and this good side is what we want to promote in the new generic top level domain .bom*.
Everything that you could think about has a good side when aggregated with bom (good) word. A simple man can be excellent as a good man, another person can be have quality in if has a good health or a news can be extreme favorable when it comes as a good news. Indeed, the applications for bom*⁄good can be infinities.
Spreading the .bom (good) across the web we will contribute to a better Internet. We will promote everything what is good… Good food, good shoes, good living and even good brands. The .bom (good) domain will be a prefix of those good products, services and, why not, styles. ..
.bom will be standing on the shoulders of the .br registry, carrying its widely known reputation and service-levels that made it the registry of choice of the vast majority of brazilian Internet presence.
Registration will be open to all law-abiding citizens or organizations to perform lawful and non-abusive activities using such domains, with registrations periods from 1 to 10 years."
String Confusion Objection
Verisign, Inc submitted a String Confusion Objection against the applicant, asserting that the applied-for string was too similar to .com and Internet users could be confused. The objection was determined by the ICDR and on August 12, 2013 panelist Archibald Findlay determined that the objection should be dismissed, and the applicant prevailed. The determination was made public by ICANN on September 25, 2013.