Difference between revisions of ".casa"

From ICANNWiki
Jump to navigation Jump to search
m (minor grammar edits and hyperlink updates)
 
(27 intermediate revisions by 8 users not shown)
Line 1: Line 1:
[[Image:UnderConstruction.png]]
 
 
{{TLD|
 
{{TLD|
|logo  =
+
|logo  =Casa.jpg
|status = Proposed
+
|status = Delegated
|manager  = [[GoDaddy]] <br> [[Top Level Domains Holding Ltd.]] (TLDH)
+
|manager  =
|country  = interntional
+
|country  =  
 
|language =  
 
|language =  
 
|translation =  
 
|translation =  
|stringcontention = Yes
 
 
|registryprovider  =  
 
|registryprovider  =  
 
|registrations  =
 
|registrations  =
 
|date  =
 
|date  =
|type  = [[gTLD|Generic TLD]]
+
|type  = [[gTLD|Open]]
|community  =  
+
|category = [[:Category:Real Estate New gTLDs|Real Estate]]
|keypeople  = [[Warren Adelman]], CEO of GoDaddy <br> [[Antony Van Couvering]], CEO of TLDH
+
| website        = [http://mmx.co mmx.co]
 +
|community  =
 +
|priority =  
 +
|keypeople  =
 +
}}
 +
 
 +
'''.casa''' is a [[GTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. The successful applicant is [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]].
 +
 
 +
==Intended Use==
 +
Spanish word for house, '''.casa''' is a new generic top level domain targeted to real estate firms, contractors, decorators, home and family-related companies or interested individuals. The target audience for this TLD is the Spanish-speaking market.
  
}}
+
==Delegation Status==
 +
'''.casa''' was delegated to the [[Root Zone]] of the [[DNS]] on the 23rd September 2014, completing the successful application for the string.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings ICANN delegated strings] Retrieved 5th December 2014.</ref>
 +
 
 +
==Notable Users==
 +
The '''.casa''' top-level domain is open to the public, and is available to any brand, business or individual who wants to embrace their Spanish Speaking audience with an easy to remember domain name. With more than 560 million Spanish speakers worldwide, real estate firms, construction contractors, services and individuals can use a '''.casa''' domain to make a clear connection between their brand and the idea of “home.”
 +
 
 +
==Former Applicants==
 +
# [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]]. It is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1530 here].
 +
# [[Donuts]] (Extra Way, LLC), a start-up registry operator, which invested $56 million just for application fees for 307 new gTLDs.<ref>
 +
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/852 here].
 +
 
 +
==GoDaddy Withdraws==
 +
GoDaddy had originally applied for .casa, but in March 2013, the company announced that it was withdrawing its applications for [[.casa]] and [[.home]], and only sticking with its [[Brand TLD]] application for [[.godaddy]]. It was noted that it was withdrawing its applications to focus on its core registrar business, thereby removing competition with competitive applicants it could work with as future registries and eliminating concerns that it will promote its own TLDs ahead of others'. The announcements were made at an event, Registry Days, meant to open a dialogue between the world's largest registrar and new gTLd applicants.<ref>[http://domainnamewire.com/2013/03/06/go-daddy-home-casa-tld/ GoDaddy Home Casa TLD, DomainNameWire.com] Published & Retrieved 6 Mar 2013</ref> The applications were withdrawn in time to receive a 70% refund for each of the $185,000 application fees.
  
'''.casa''' is a new proposed generic top level domain name ([[gTLD]]) to [[ICANN]]'s [[New gTLD Program]] by [[GoDaddy]], the largest [[ICANN]] accredited registrar and [[Top Level Domains Holding Ltd.]] (TLDH), the parent company of [[Minds + Machines]].
+
==Auction==
 +
In an August 2013 auction, [[Minds + Machines Group Limited|MMX]] prevailed as the winner. The total amount was not disclosed though the 8 total auctions that were cumulatively valued at $9.65 million.<ref>[http://www.applicantauction.com/blog/2013/8/15/second-applicant-auction-concluded-successfully-8-domains-965m Second Applicant Auction, Concluded Successfully 8 domains 965m, ApplicantAuction.com] Published Aug 15th</ref>
  
GoDaddy's application for the TLD was confirmed by  GoDaddy CEO [[Warren Adelman]]. According to Adelman, .casa domain name string offers multiple meanings and opportunities and eEntities will be able to use it in a personal or real estate context. <ref>
+
==Name Collision Issues==
[http://domainnamewire.com/2012/05/30/go-daddy-applies-for-home-and-casa-top-level-domains/ Go Daddy applies for .home and .casa top level domains]</ref>
+
In October 2013 [[ICANN]] released their final assessment and mitigation plan for the [[Name Collision]] issue that was facing the New gTLD program. On 18 November 2013, ICANN announced the applied-for strings that were eligible for an alternative path towards delegation that would allow applicants to proceed without waiting for further mitigation research and plans to be published. 25 strings, including '''.casa''', were not eligible for the alternative path, and will have to wait for more plans to be published before continuing towards delegation.<ref>[https://newgtlds.icann.org/en/announcements-and-media/announcement-2-17nov13-en Announcement 17 Nov 13, ICANN.org] Retrieved 20 Feb 2014</ref>
  
On the other hand, TLDH's application for the .casa string was confirmed by the company after the closing of the application process of the New gTLD program. The .casa (home in Spanish) was listed as one of the 68 TLDs the company is pursuing to manage and operate through its own registry business. <ref>[http://domainincite.com/archives/9187-tldh-applies-for-92-gtlds-68-for-itself TLDH applies for 92 gTLDs, 68 for itself]</ref>
+
==Contract Signed==
 +
On November 21, 2013 [[Minds + Machines Group Limited|MMX]] received a [[Registry Agreement]] signed by [[ICANN]] for .casa after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 02 Dec 2013</ref>
  
 
==References==
 
==References==
Line 28: Line 49:
  
 
[[Category:TLD]]
 
[[Category:TLD]]
 +
[[Category:Real Estate New gTLDs|casa]]
 +
[[Category:TLDs with Registry Agreements|casa]]

Latest revision as of 18:23, 28 November 2017

}}
Casa.jpg
Status: Delegated
Type: Open
Category: Real Estate
Website: mmx.co

.casa is a GTLD that was proposed in ICANN's New gTLD Program. The successful applicant is MMX, also known as Minds + Machines.

Intended Use

Spanish word for house, .casa is a new generic top level domain targeted to real estate firms, contractors, decorators, home and family-related companies or interested individuals. The target audience for this TLD is the Spanish-speaking market.

Delegation Status

.casa was delegated to the Root Zone of the DNS on the 23rd September 2014, completing the successful application for the string.[1]

Notable Users

The .casa top-level domain is open to the public, and is available to any brand, business or individual who wants to embrace their Spanish Speaking audience with an easy to remember domain name. With more than 560 million Spanish speakers worldwide, real estate firms, construction contractors, services and individuals can use a .casa domain to make a clear connection between their brand and the idea of “home.”

Former Applicants

  1. MMX, also known as Minds + Machines. It is one of 68 applications that the company has filed on its own behalf.[2] This applicant submitted a Public Interest Commitment, which can be downloaded here.
  2. Donuts (Extra Way, LLC), a start-up registry operator, which invested $56 million just for application fees for 307 new gTLDs.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.

GoDaddy Withdraws

GoDaddy had originally applied for .casa, but in March 2013, the company announced that it was withdrawing its applications for .casa and .home, and only sticking with its Brand TLD application for .godaddy. It was noted that it was withdrawing its applications to focus on its core registrar business, thereby removing competition with competitive applicants it could work with as future registries and eliminating concerns that it will promote its own TLDs ahead of others'. The announcements were made at an event, Registry Days, meant to open a dialogue between the world's largest registrar and new gTLd applicants.[4] The applications were withdrawn in time to receive a 70% refund for each of the $185,000 application fees.

Auction

In an August 2013 auction, MMX prevailed as the winner. The total amount was not disclosed though the 8 total auctions that were cumulatively valued at $9.65 million.[5]

Name Collision Issues

In October 2013 ICANN released their final assessment and mitigation plan for the Name Collision issue that was facing the New gTLD program. On 18 November 2013, ICANN announced the applied-for strings that were eligible for an alternative path towards delegation that would allow applicants to proceed without waiting for further mitigation research and plans to be published. 25 strings, including .casa, were not eligible for the alternative path, and will have to wait for more plans to be published before continuing towards delegation.[6]

Contract Signed

On November 21, 2013 MMX received a Registry Agreement signed by ICANN for .casa after passing the Initial Evaluation.[7]

References