.clubmed

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Status:	Proposed
Type:	Brand TLD
Priority #:	1220 - Club Méditerranée S.A.

.clubmed is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Club Méditerranée S.A.

Application Details

The following is excerpted from the applicant's response to question #18:

"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .CLUBMED gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .clubmed gTLD will operate as a restricted registry, in which Club Méditerranée S.A. (Club Med) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .clubmed gTLD will be used by Club Med to provide information, services and resources relating to its upscale holidays to consumers, tourists and guests in a way that promotes trust, convenience and utility. The .clubmed gTLD will provide an authoritative internet space for Club Med and, potentially, its affiliates and partners that are associated with the Club Med brand. Second and third level domains can then be utilised for marketing purposes, with internet users assured of brand authenticity.

Club Med, established in France in 1950, is a world specialist in upscale, friendly, multicultural and all-inclusive holidays. Club Med’s purpose is to be involved in the creation and⁄or operation, directly or indirectly, of all activities associated to hotels, holidays, leisure and entertainment. With around 80 resorts and 75 villages across 25 destinations such as Greece, Switzerland and the Maldives, Club Med is able to cater luxury vacations for different occasions such as honeymoons for couples and family beach vacations. As of 31 October 2011, Club Med employs over 10,000 staff members of 100 different nationalities to cater to provide its holiday services to its 1.2 million clients. Club Med also operates in about 40 countries such as Portugal, Australia, US, UK and Thailand. Club Med continues to grow on 5 continents to strengthen its brand identity with its upscale international clientele. Club Med is also listed on the New York Stock Exchange, Euronext and generated a revenue of over €1.4 billion as of 31 October 2011. Driven by the changing expectations of its guests, Club Med is constantly innovating to develop what it has to offer – locations of natural beauty, wealth of activities, comfortable settings and tailored services. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities."