.day

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Status:	Delegated
Registry Provider:	Google
Type:	Generic
Category:	Lifestyle
Priority #:	993 - Google (Charleston Road Registry Inc.)

.day is a GTLD in ICANN's New gTLD Program. The applicant is Google (Charleston Road Registry Inc.). .day was delegated to the Root Zone of the DNS on the 30th August, 2014, completing the successful application for the string.

Application Details

The following is excerpted from the applicant's response to question #18:

"The proposed gTLD will provide the marketplace with direct association to the term, ʺday.ʺ The mission of this gTLD, .day, is to provide a dedicated domain space in which registrants can enact second-level domains that relate to memorable, special, or hallmark days and⁄or physical or online events. This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of uses. Charleston Road Registry expects these uses may include but are not limited to applications such as birth.day, christmas.day, wedding.day, rememberthat.day, and event.day.

Charleston Road Registry believes that given its wide variety of uses, the .day gTLD will best add value to the gTLD space by remaining purely open and unencumbered by registrant restrictions. There will, therefore, be no restrictions on second-level domain name registrations in the proposed gTLD, .day.

Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars. Domain names within the proposed gTLD will be available to the general public for registration and use.

Charleston Road Registry is committed to implementing strong and integrated intellectual property rights protection mechanisms. Doing so is critical to Google’s goals of model Internet citizenship and fostering Internet development, especially in emerging regions. Accordingly, Charleston Road Registry intends to offer a suite of rights protection measures, which builds upon ICANNʹs required policies while fulfilling our commitment to encouraging innovation, competition and choice on the Internet."

Contract Signed

On 30 January 2014 Google received a Registry Agreement signed by ICANN for .day after passing all the required processes needed to become a Registry Operator for the string.

Delegation

.day was delegated to the Root Zone of the DNS on the 30th August, 2014, completing the successful application for the string.

.day domainers

Google launched .day in late 2021 and has sold about 14,000 domains as of late January 2023. It maintains a calendar of the various days at new.day. In early 2023, UN organizations picked up 20 premium .day domains and launched redirects to promote the corresponding UN-recognized issue-awareness days that occur throughout the year.