.delta

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Status:	Proposed
Registry Provider:	Afilias
Type:	Brand TLD
Priority #:	1028 - Delta Air Lines, Inc.

.delta is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Delta Air Lines, Inc.

The application was subject to a GAC Early Warning from Nigeria. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.

The warning recommends that the applicant withdraw its application as the string coincides with the name of a Nigerian region and state. The representative notes that the people and government of this region will likely want to secure their presence on the Internet in the future and that a commercial entity should not be given rights to the name of a geographic area.

Application Details

The following is excerpted from the applicant's response to question #18:

"Registrants The proposed TLD is a closed registry model, the ʺregistrantʺ is effectively Delta Air Lines, its subsidiaries and employees who are authorized to use an address or sub-domain under .Delta.

Internet users ʺInternet usersʺ are individuals and organisations that are legitimately interested in communication within or between Delta Air Lines. This category includes Delta employees and Delta customers and stakeholders.

Others ʺOthersʺ includes potential users of the Internet, potential clients of Delta, industry organisations and industry regulators⁄governments.

BACKGROUND Delta Air Lines serves over 160 million customers each year. This presence reaches 340 destinations in nearly 60 countries across six continents. Specialisation, service levels and reputation are critical to Delta Air Lines and its stakeholders. The proposed TLD enables Delta Air Lines to promote, develop and deliver an optimal level of service that advances the Internet as a secure and efficient method for delivering information and transacting business. Delta Air Lines enthusiastically shares the policy goals of ICANN in this round of innovation on the Internet.

SPECIALISATION The Registry operations team brings considerable speciality experience in the Internet industry both in relation to high-level policy development, launch, operation and management practice. Significant marketing resources together with registrar partnerships and technical facilities enable the Registry to specialise in the provision of a top-level domain that provides a valuable alternative model to existing gTLDs and opens the top level of the Internet to new users. The Registryʹs domain name registry services will be driven by customer focus, innovation and channel management expertise. Specialty delivery of services will be closely mapped to clients and constituents, ensuring a higher level of relevance and efficiency. The Registryʹs services in terms of DNS management expertise, registry operations and technical database management capabilities will be industry- leading standards. Together with the technical provider and management team, speciality services will be continually examined for optimal utility and functionality consistent with all ICANN requirements. SERVICE LEVELS In order to advance its mission as stated above, the applicant has established a team with expertise, experience and technical capacity to ensure that the TLD is operated to the best industry standards. The Registry will provide a substantial network infrastructure that can guarantee maximum performance and reliability as well as scale to meet variations in demand, in compliance with ICANNʹs registry contract."