Difference between revisions of ".digikey"
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'''.digikey''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Digi-Key Corporation]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> | '''.digikey''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Digi-Key Corporation]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> | ||
| − | + | ==Application Excerpts== | |
| + | The following is excerpted from the applicant's response to question #18: | ||
| + | "Digi-Key represents one of the fastest-growing electronic component distributors within that marketplace. The companyʹs remarkable sales growth and its ability to consistently outperform the industry is the best evidence of Digi-Keyʹs superior service. | ||
| + | Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future. | ||
| + | The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to: | ||
| + | • deliver product and service marketing⁄advertising; | ||
| + | • enable marketing campaign activation; | ||
| + | • facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship; | ||
| + | • improve business operations; | ||
| + | • simplify Internet user navigation to information about Digi-Key products and services; and | ||
| + | • provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates."<ref>[http://gtldresult.icann.org/application-result/applicationstatus Application Download from gTLDresult.ICANN.org]</ref> | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category:TLD]] | [[Category:TLD]] | ||
Revision as of 20:22, 6 February 2013
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
| Priority #: | 161 - Digi-Key Corporation |
.digikey is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Digi-Key Corporation.[1]
Application Excerpts
The following is excerpted from the applicant's response to question #18: "Digi-Key represents one of the fastest-growing electronic component distributors within that marketplace. The companyʹs remarkable sales growth and its ability to consistently outperform the industry is the best evidence of Digi-Keyʹs superior service. Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future. The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to: • deliver product and service marketing⁄advertising; • enable marketing campaign activation; • facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship; • improve business operations; • simplify Internet user navigation to information about Digi-Key products and services; and • provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates."[2]