.direct

Status:	Proposed
Registry:	Donuts
Registry Backend:	Donuts
Type:	Generic
Category:	Technology
Priority #:	757 - Dish DBS Corporation 1390 - Donuts (Half Trail, LLC)
More information:

.direct is a proposed top level domain name (TLD) to ICANN's new gTLD expansion program.

Current Applicants

1. Donuts (Half Trail, LLC), the company has filed for 307 new gLDs, each under different company names. This applicant submitted a Public Interest Commitment, which can be downloaded here.
2. Dish DBS Corporation - The company operates the Dish Network offering direct broadcast satellite to millions of customers in the United States. The company applied for the string as Brand gTLD.

Objection

An official Legal Rights Objection was filed by The DirecTV Group Inc., against Dish DBS Corporation.

A Legal Rights Objection, as defined by the ICANN approved mediator, WIPO, is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."