.flowers

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Status: Proposed
Type: Generic
Category: Lifestyle
Priority #: 237 - Donuts (Fern Willow, LLC)
481 - Top Level Domain Holdings
1037 - Uniregistry, Corp.
1715 - Piper Ventures, LLC

.flowers is a proposed TLD in ICANN's New gTLD Program.

Applicants

  1. Top Level Domain Holdings Ltd.It is one of 68 applications filed by the company on its own behalf.[1]
  2. Donuts (Fern Willow, LLC)- This is one of the 307 new gTLD application filed by the company. Donuts created Fern Willow, LLC to specifically apply for the .flower string. Daniel Schindler, co-founder and EVP for Marketing & Sales, is the main contact person in the application. [2]
  3. Uniregistry, Corp.- The company applied for 54 new gTLDs. [3]
  4. Piper Ventures, LLC- Its application was submitted by FairWinds Partners, a gTLD consultancy firm headed by managing partners Joshua Borne and Phil Lodico.

Piper Ventures, LLC

The application from Piper Ventures, LLC was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.[4]

The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.[5]

TLDH & $15mm Auction Funding

On February 26 2013, Top Level Domain Holdings Ltd. announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.[6]

References

  1. ↑ gTLD Application Update 92 applications submitted, TLDH.org
  2. ↑ Donuts Inc eye popping list of 307 new top-level domains
  3. ↑ Uniregistry Corp. applies for 54 new top-level domains...
  4. ↑ GAC Early Warning, NewgTLDS.ICANN.org Retrieved 25 Nov 2012
  5. ↑ Flowers AU, GACweb.ICANN.org Retrieved 25 Nov 2012
  6. ↑ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com Published and Retrieved 26 Feb 2013
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