- Amazon- The company applied for the TLD through its office in Luxembourg and partnered with Neustar to provide back-end registry services. Its goal is to use the .free domain name space as dedicated platform for Amazon to promote innovation, provide secure online communication and interaction and to protect its intellectual property rights.
- Donuts (Over Keep, LLC)- This is one of the 307 domain name strings filed by Donuts, a start-up registry company with $100 million in capital. Its investment in new gTLD applications alone was $56 million. Its main objective in applying for the TLD is to provide an online identity and expression for internet users that is currently unavailable. The company partnered with Demand Media to provide back-end registry services; AusRegistry Pty Ltd. to provide Domain Name System (DNS) services and Domain Name Service Security Extensions (DNSSEC); Equinix and SuperNap for datacenter facilities and infrastructure; and Iron Mountain for data escrow services.
- Google (Charleston Road Registry Inc.)- This is one of the 101 new domain name strings filed by the search engine giant. Its main objective in applying for the .free TLD is to provide a dedicated online space for enterprises, small businesses, groups or individuals engaged in marketing and promoting free products, services, events and other activities. The Google Registry platform will be used to ensure the efficiency and security of entire technical registry operations of the TLD.
- Top Level Domain Holdings- This is one of the 68 new gTLDs filed by the company on its own behalf. Its objective is to provide a dedicated platform for companies, not-for-profit organizations and individuals to share free products and services through the .free domain name space. Its subsidiary, Minds + Machines will serves as its back-end registry service provider.
- Uniregistry, Corp.- This is one of the 54 new gTLDs filed by the company, which was founded by domainer Frank Schilling. Its plan is to operate the .free TLD with a flat pricing, fixed renewal cost and without price increase for the first 5 years. Uniregistry partnered with the Internet Systrems Consortium (ISC) to serve as its back-end registry service provider.