.here

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Status: Delegated
Registry Provider: Google
Registry: Charleston Road Registry Inc.
Registry Backend: Google Corporation
Type: Generic
Category: Technology
Priority #: 852 - Google (Charleston Road Registry Inc.)

More information: NTLDStatsLogo.png

.here is a GTLD that was proposed in ICANN's New gTLD Program. The successful applicant is Google (Charleston Road Registry Inc.).[1] .here was delegated to the Root Zone of the DNS on the 29th August, 2014, completing the successful application for the string.[2]


Application Downloads

The following is excerpted from the applicant's response to question #18:

"The proposed gTLD will provide the marketplace with direct association to the term, ʺhere.ʺ The mission of this gTLD, .here, is to provide a dedicated domain space in which registrants can enact second-level domains that relate to any purposeful use of the term ʺhere.ʺ Charleston Road Registry expects these uses may include but are not limited to locations (restaurant.here), socially-relevant sites (meetup.here), or content pinpoints on the Internet (click.here). Charleston Road Registry believes that registrants will find value in associating with this gTLD, demonstrated by the range of possibilities in location-specific second-level domain. Location is an increasingly important component of marketing, illustrated by the success of FourSquare and Groupon, two locally-relevant sites. Each has a significant online presences, with almost 20 million users and 143 million users worldwide, respectively [Source: http:⁄⁄www.adweek.com⁄adweeks-sxsw-coverage⁄foursquare-harry-potter-connection-138878; http:⁄⁄www.suntimes.com⁄business⁄8621002-420⁄groupons-test-comes-in-its-follow-through.html]. The proposed gTLD mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain.

Charleston Road Registry believes that given its wide variety of uses, the .here gTLD will best add value to the gTLD space by remaining totally open and unencumbered by registrant restrictions. There will, therefore, be no restrictions on second-level domain name registrations in the proposed gTLD, .here.

Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars. Domain names within the proposed gTLD will be available to the general public for registration and use.

Charleston Road Registry is committed to implementing strong and integrated intellectual property rights protection mechanisms. Doing so is critical to Google’s goals of model Internet citizenship and fostering Internet development, especially in emerging regions. Accordingly, Charleston Road Registry intends to offer a suite of rights protection measures, which builds upon ICANNʹs required policies while fulfilling our commitment to encouraging innovation, competition and choice on the Internet."[3]

Contract Signed

On 06 February 2014 Google received a Registry Agreement signed by ICANN for .here after passing all the required processes needed to become a Registry Operator for the string.[4]


Delegation

.here was delegated to the Root Zone of the DNS on the 29th August, 2014, completing the successful application for the string.[5]


References