.how

Status:	Proposed
Registry Provider:	Google
Registry:	Charleston Road Registry Inc.
Registry Backend:	Google Corporation
Type:	Generic
Category:	Education
Priority #:	364 - Google (Charleston Road Registry Inc.)
More information:

.how is a proposed TLD in ICANN's New gTLD Program. The applicant is Google (Charleston Road Registry Inc.).

Application Details

The following is excerpted from the applicant's response to question #18:

"The proposed gTLD will provide the marketplace with direct association to the term, ʺhow.ʺ The mission of this gTLD, .how, is to provide a dedicated domain space in which registrants can enact second-level domains that position content relating to ʺin what manner or wayʺ one executes a task, as in ʺhow to do ʹsomething.ʹʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes for enterprises, small businesses, groups or individuals seeking to associate with the term ʺhow.ʺ Charleston Road Registry expects these uses may include but are not limited to applications such as talents (playpiano.how), sports (swim.how), health and fitness (weightloss.how), cooking (makedinner.how) or specialized advice (treatstain.how). The proposed gTLD mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain.

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Charleston Road Registry believes that given its wide variety of uses, the .how gTLD will best add value to the gTLD space by remaining totally open and unencumbered by registrant restrictions. There will, therefore, be no restrictions on second-level domain name registrations in the proposed gTLD, .how.

Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars. Domain names within the proposed gTLD will be available to the general public for registration and use."