.immo

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Status:	Proposed
country:	International
Type:	Niche TLD
Category:	Real Estate
Community:	real estate industry
Priority #:	415 - dotimmobilie GmbH 787 - Donuts (Auburn Bloom, LLC) 960 - Top Level Domain Holdings 1190 - Starting Dot

.immo is a proposed gTLD submitted to ICANN's new gTLD expansion program. The term "immo" is an abbreviation for the word "immobilier" which means real estate and it popularly used in France, Germany and Italy. Donuts became the only applicant for the string after a Private auction in June 2014.

Applicant

1. Donuts (Auburn Bloom, LLC), the company has applied for 307 TLDs. This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants

1. STARTING DOT, Community Application, a start-up domain registry company based in France is applying for the domain name string. Starting Dot plans to utilize the .immo TLD to provide an online space for the real estate industry including agents, property managers, home builders, professional real estate website publishers, professional insurance and financial services providers.
2. Top Level Domain Holdings (TLDH), the parent company of Minds + Machines is also applying for the string. This applicant submitted a Public Interest Commitment, which can be downloaded [1].
3. dotimmobilie GmbH

STARTING DOT

STARTING DOT applied as a community priority applicant, which requires that the application must demonstrate that it has the majority support of a cohesive community. It received the official endorsements of the main real estate professional associations in the countries related to .immo (Germany, France, Belgium, Italy, Switzerland, Austria, Luxembourg) and is the official application of the real-estate community in Continental Europe. The associations and real estate portals endorsing .immo by STARTING DOT represent over 100,000 real estate businesses.

CPE Result

In March 2014 a Community Priority Evaluation (CPE) panel decided that the applicant would not prevail as a community applicant, giving them a 4 out of 16 possible points (14 are needed to pass). Thus the applicant will now have to resolve the contention set through other means such as a Private or ICANN auction.

TLDH

On February 26 2013, Top Level Domain Holdings Ltd. announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.