.infiniti

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Status:	Proposed
Type:	Brand TLD
Priority #:	656 - NISSAN MOTOR CO., LTD.

.infiniti is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is NISSAN MOTOR CO., LTD.

Application Details

The following is excerpted from the applicant's response to question #18:

"Established in Yokohama City, Kanagawa Prefecture in 1933, Nissan Motor Co., Ltd. (ʺNISSANʺ) currently manufactures vehicles in 20 countries and areas around the world, including Japan. And Nissan offers products and services in more than 160 countries and areas worldwide.

ʺINFINITIʺ is a brand for luxury automobile that NISSAN has developed for the international market. It is born in 1985 with the objective of providing a whole new customer experience encompassing not only product, but the entire purchase and ownership process. Since the sales officially started in the United States in 1989, it has been expanded to countries and areas including Canada, Eastern and Western Europe, , Middle East, Mexico, Dominican Republic, Chile, China, Taiwan, Korea, Malaysia, Indonesia, Singapore, and is well known as a global brand. The name ʺINFINITIʺ derives from ʺInfinityʺ, which stand for infinite, meaning that our customers experience infinitely more with INFINITI; more performance, more design and more service. This is also reflected in our logo, which symbolizes a road that continue to infinity.

Infiniti provides great customer experience and customer care based on the unique Infiniti sales and service philosophy known as ʺTotal Ownership Experienceʺ. Launched with the start of sales in the United States, the Infiniti Total Ownership Experience soon gained recognition as an industry leader in customer satisfaction, winning numerous awards.

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In addition, .infiniti is different from other existing TLDs because it will be only available to NISSAN and its stakeholders. With its restrictive rules and comprehensive abuse handling processes, NISSAN expects minimal abusive domain name registrations in the .infiniti name space. This means that information provided by .infiniti will be reliable and Internet users will be able to enjoy the name space with confidence. .infiniti will deliver unprecedented trust to Internet users, which NISSAN believes will spur further positive competition and innovation in the industry."