.jcb

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Status:	Delegated
Registry Provider:	Verisign
Date Implemented:	23 January 2015
Type:	Brand TLD
Priority #:	915 - JCB Co., Ltd.

.jcb is a Brand TLD delegated in ICANN's New gTLD Program. JCB Co., Ltd. manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 27 Mar, 2015.

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission and purpose of the new restricted .jcb gTLD is to benefit internet users by ensuring increased trust and confidence through the elimination of user confusion and assurance of brand authenticity, free from false impersonation of third parties.

The new .jcb gTLD will operate as a restricted registry, in which JCB Co., Ltd. (JCB) can create and control domain spaces that promote its brand identity, authenticity and online presence. In this regard, the .jcb gTLD will be used by JCB to provide accurate information, unique high quality services and resources to consumers in a way that promotes a sense of security, a user-friendly address structure, brand credibility and utility. The .jcb gTLD will provide an authoritative internet space for JCB, accessible via an intuitive and catchy address. Second and third level domains can then be utilized to provide geographically relevant content, information and unique services, with internet users assured of brand authenticity.

JCB was established in 1961 and is the only international credit card company based in Asia, with its headquarters in Tokyo, Japan. JCB established dominance over the Japanese credit card market in 1968 and has been a Japanese top brand for over 50 years. JCB has been pursuing independent expansion since 1981 to make the JCB brand an internationally accepted global brand. JCB currently has over 61 million card members, of those approximately 9.75 million customers are using JCB cards issued in countries and areas outside of Japan. Over 20 million merchants worldwide across 190 countries and territories, representing a wide range of businesses, accept JCB credit cards, offering endless possibilities to JCB card holders. JCB has over 2,500 employees with a net revenue of USD 2,609 million and a profit of USD 304 million (as at September 2011) as well as an annual turnover of 9,662 billion Yen for the 2010 financial year. At the 64th ʺDent Su Advertising Awardsʺ for lifestyle and culture for both Newspaper Advertising and Television Advertising, JCB has won Outstanding Awards. The winners were selected from a total of 2,081 entries."