.jprs

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Status:	Proposed
Type:	Brand TLD
Priority #:	1601 - Japan Registry Services Co., Ltd.

.jprs is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Japan Registry Services Co., Ltd.

Application Details

The following is excerpted from the applicant's response to question # 18:

"18.2. Our Mission As Japanʹs leading registry, supporting and upholding the internet⁄network infrastructure, JPRS proposes .jprs to represent a symbolic purpose, ʺrelations symbol,ʺ in light of our social mission for the internet registry industry. With the prospect of continuous progress and domain name renovation of Japanʹs internet, .jprs will reap full advantage of JPRSʹ accomplishments in the domain space to sustain the level of security, reliability and stability, in pursuit of A) reinforcing business partnerships; B) researching and accommodating diversified internet usersʹ needs through cohesive relations with the internet community; and C) improving domain name user values. 18.3. General Background Over the past 11 years, since its establishment, JPRS has been striving to expand and innovate domain names, in providing .jp as our core business. Japanʹs domain name market has grown as the number of .jp domain names in existence is approximately 1.26 million (as of Jan. 2012) and the gTLD domains exist over 2.4 million (according to WebHosting.Info), and those numbers are expected to even grow larger. Additionally, user options in the domain name space keep growing as we anticipate the new gTLD and IDN ccTLD (.JAPAN in Japanese Kanji Characters). Therefore, we believe that the internet community will require even more information and knowledge in terms of how to use domain names as well as global trends around domain names in general. Based upon the given background, JPRS has come to propose .jprs as our ʺrelations symbolʺ which represents ʺreinforcing and advancing our relationship with the internet community.ʺ

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Taking advantage of the open internet environment, .jprs will allow utilization of second level domain and proprietary information sharing under the reliable (authenticated) conditions. In other words, the internet communities and the users will be able to enjoy and take full advantage of the benefits under a secured environment by sharing .jprs."