.kerrylogistics

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Status: Delegated
Registry Provider: Verisign
Type: Brand TLD
Priority #: 1471 - Kerry Trading Co. Limited

.kerrylogistics is a Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 5 March 2016. The registry operator is Kerry Trading Co. Limited.[1][2]

This string was originally applied for as a typo, ".kerrylogisitics", though a change was accepted by ICANN in January, 2013.[3]

Application Details

The following is excerpted from the applicant's response to question #18:

"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .KERRYLOGISTICS gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST, CONFIDENCE AND UTILITY THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .kerrylogistics gTLD will operate as a restricted registry, in which Kerry Trading Co. Limited (Kerry Trading) can create and control domain spaces that promote the brand identity and authenticity of Kerry Logistics Network Limited (Kerry Logistics). The .kerrylogistics gTLD will provide an authoritative internet space for Kerry Trading, its affiliates and partners that are associated with Kerry Logistics. In this regard, .kerrylogistics will be used by Kerry Trading and its affiliates to provide information, services and resources to customers of Kerry Logistics and its affiliates in a way that promotes trust, convenience and utility. Second and third level domain names can be utilised for marketing and customer engagement purposes to promote Kerry Logistics and its services, with internet users assured of brand authenticity.

Kerry Trading is based in Hong Kong and operates as a wholly owned subsidiary of Kerry Group Limited (Kerry Group). The “Kerry” brand has been identified with Kerry Group’s extensive operations in Asia for almost 40 years. Kerry Group engages in the hotel, real estate, palm oil plantations and refineries, industrial manufacturing, commodities, media, logistics and warehousing businesses throughout the world. Kerry Group has various companies listed on various stock exchanges, among which Kerry Properties Ltd wholly-owns Kerry Logistics.

Kerry Logistics was established in Bermuda as an indirect subsidiary to Kerry Group and an affiliate to Kerry Trading. Currently, Kerry Logistics has approximately 400 offices and over 16,000 employees in 23 countries. Recognised as a key logistics player in the Asia region, Kerry Logistics is managing 3 million square metres of logistics facilities worldwide, with the majority in China and Asia. It has established itself as a premier supply chain management expert and third-party logistics service provider. It has progressively built up world-class services for its customers across the globe. With an increasing volume of both air and sea cargoes handled, Kerry Logistics strives to strengthen and expand its logistics presence across the world. In this regard, consumer trust, continuous innovation and protection of the Kerry Logistics’ online presence are paramount considerations."[4]

References