| Status: | Proposed |
| Registry Provider: | OpenRegistry |
| Type: | Brand TLD |
| Priority #: | 1440 - LPL Financial |
.lplfinancial is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is LPL Financial,[1]a company providing integrated platform of proprietary technology, brokerage, and investment advisory services. The .lplfinancial TLD application and back-end registry solutions will be handled and provided by OpenRegistry, a start-up registry operator and its technical arm, Sensirius.[2] [3] The company is also applying for .lpl.
About LPL Financial
LPL Financial is one of the leading financial service provider in the United States. The company offers integrated platform of proprietary technology, brokerage, and investment advisory services for more than 12, 500 financial advisors. The company ranked 26th in the Top 40 Wealth Managers in America [4] and ranked no. 1 in the Top 50 Broker-Dealers ranked by number of representatives producing $100,000 to 499,000. [5] LPL Financial is trading at NASDAQ under the ticker symbol "LPLA." In 2011, the company reported $3.5 billion in revenue. It has more the 2,7000 employees in offices located in Boston, Charlotte and San Diego. Mark Casady serves as Chaiman & CEO of the company. [6]