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Status: Delegated
country: International
Registry: Amazon
Registry Backend: Nominet
Date Implemented: 07 Jun 2016
Type: Generic
Category: Commerce
Priority #: 279 - XYZ.COM LLC
500 - Starbucks (HK) Limited
729 - Global Top Level ApS
1083 - Amazon
1560 - One.com A/S
1565 - Donuts (Grand Turn, LLC)
Registrations: 1
Parked Domains: 1
Parked Domain %: 100.0 %
Important Dates
Delegation: 07 June 2016
General Availability: N/A

More Information: 1}}

.now is a delegated TLD in ICANN's New gTLD Program. Amazon's application succeeded and the company currently manages the TLD.[1]

Previous Applicants

  1. Donuts (Grand Turn, LLC) - This applicant submitted a Public Interest Commitment, which can be downloaded here.
  2. Global Top Level ApS
  3. One.com A/S
  4. Starbucks (HK) Limited (Richard Li company)
  5. XYZ.COM LLC[2]


An official Legal Rights Objection was filed by the applicant Starbucks (HK) Limited, against all fellow applicants.[3]

A Legal Rights Objection, as defined by the ICANN approved mediator, WIPO, is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."[4]