|Registry:||Prudential Financial, Inc.|
|Priority #:||821 - Prudential Financial, Inc.|
|Parked Domain %:||1.25 %|
|Delegation:||28 July 2016|
The following is excerpted from the applicant's response to question #18:
"The purpose of Applicant’s new TLD is to create a closed branded TLD to enhance the security, stability, and recognition of Applicant’s websites and the Internet communications of Applicant’s worldwide employees and business operations groups. In doing so, Applicant will improve its interactions both within the company and with external customers and consumers. Applicant is a world leader in the fields of insurance, investments, retirement, annuities and employee benefits. As such, its customers expect it to be on the cutting edge of technology when it comes to Internet security, data privacy, and brand protection. By operating a closed TLD, Applicant expects to ensure that the associated URLs and email addresses are recognized as owned and controlled by Applicant, and are secure and reliable.'