.scb
| Status: | Proposed |
| Registry: | The Siam Commercial Bank Public Company Limited ("SCB") |
| Registry Backend: | THNIC |
| Type: | Brand TLD |
| Priority #: | 243 - The Siam Commercial Bank Public Company Limited |
More information: 
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.scb is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is The Siam Commercial Bank Public Company Limited ("SCB").[1]
Application Details
The following is excerpted from the applicant response to question #18:
"SCB is a major commercial bank in South East Asia with Total Assets of THB 1,878 billion (USD 626 billion), Net Profit of THB 36 billion (USD 1.2 billion), and Market Capitalization of THB 396 billion (USD 13.2 million) as of 31st December 2011. Further, it has 1,094 branches, 8,459 ATMs and more than 12 million customers as of 31st December 2011. As such, it has demonstrates ability to create a big impact to the internet and all the customers.
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The .scb will allow SCB to consolidate its diverse existing online presences. It will merge more than 30 websites of the SCB Group of Companies into a unified and consistent online platform. This will assist in building SCB brand awareness, brand loyalty and trust. Since the .scb is easier to find and remember than existing SCB domain names, SCB will have increased traffic which leads to opportunity for innovative product and service improvement. On the other hand, the .scb will eliminate miss-traffic due to typosquatting and misspellings. All registrations in the .scb TLD will be made and their use controlled by SCB, thus preventing abuse and in particular offering high protection to SCB’s value trademarks and reputation. The .scb will also help SCB protect its customers against illegitimate products and services by providing a space that guarantees the legitimacy of products and information accessed through the .scb TLD. After the first period of strengthening SCB name in the internet world, we plan to provide the sophisticated services to our customers and hence these services will benefit both ourselves (SCB) and all of our customers."[2]