.theatre

Status:	Proposed
country:	International
Registry Provider:	Verisign
Registry:	XYZ.COM LLC
Registry Backend:	CentralNic
Type:	Generic
Category:	Culture
More information:

.theatre is a proposed gTLD in ICANN's new gTLD program. The applicant is Key GTLD Holding Inc, and the company has also applied for the alternate spelling, .theater

The application was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.

The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission of .theatre is to provide diverse internet users an enhanced online experience while enriching society with artistic and cultural diversity through high quality content, information and authentic connected experiences centered on live theatre, musicals, opera, ballet and other performing arts, Broadway, and other related concepts, topics and activities. .theatre will be a branded top level domain operated by KBE GTLD Holding Inc., a wholly-owned subsidiary of Key Brand Entertainment (KBE), and intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system that will seek to provide internet users with the confidence that all of the programming, information, social media, shopping and⁄or lifestyle opportunities found on the .theatre branded top level domain is authentic, genuine, safe, trusted, and secure and affiliated with the KBE’s broadway.com brand."