.trust

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Status:	Active
Registry Provider:	ARI Registry Services
Type:	Generic
Category:	Category:Commerce New gTLDs
Priority #:	1187 - Deutsche Post AG, Assigned to Artemis Internet Inc.

.trust is a proposed TLD in ICANN's New gTLD Program. The applicant is Deutsche Post AG.

Application Details

The following is excerpted from the applicant's response to question #18:

"Deutsche Post delivers both on- and off-line mail and logistics solutions to the global marketplace - on average around 65 million items each day, six days per week in Germany alone. This happens mainly under its DEUTSCHE POST and DHL brands. Based on this number of items delivered, Deutsche Post is one of the largest postal and parcel delivery companies in the world and among the most well-known brands in Germany, and via its brand DHL, also in the world. Its history, reaching back more than 500 years, places it among the brands with the richest traditions in Germany. Not least because of this history, ʹtrustʹ can be seen as the common thread of three core brand elementsʹ: close proximity, reliable quality and ground-breaking products and services:

• Close proximity:

ʹWe are there for our customers and part of their daily life. Everyday our mail carriers give a face to the brand. They are a part of ʹtheirʹ districts and ʹtheirʹ streets and - in a way - ʹbelong to their familiesʹ. So it is a relationship of closeness and trustʹ.

• Reliable quality:

ʹEveryday people entrust us with very confidential items and we guarantee the protection of the constitutional right to the privacy of correspondence´.

• Ground-breaking products and services:

ʹPeople trust us that we offer the most up-to-date mail business solutionsʹ.

In particular, the core brand element ʺground-breaking products and services,ʺ as well as ʺreliable qualityʺ are important connecting points with Deutsche Postʹs new ground-breaking sub-brand: E-POST. E-POST aims to take the classic letter to the Internet thereby supporting confidential, binding and reliable, i.e. secure electronic communication as well as trusted transactions. Also in that context, just as in everything the Applicant does, the ʹtrustʹ factor plays a pivotal role.

Broadly speaking, the mission and purpose of this gTLD can be defined as Deutsche Postʹs plan to continue to promote and deliver innovative services to the Internet community, with a strong emphasis on security and convenience. With the .TRUST gTLD, Deutsche Post would like to create a competitive edge vis-à-vis traditional gTLD registry operators on the one hand, and its competitors in Deutsche Postʹs ʺtraditionalʺ activities on the other hand.

..

At least during the initial months or even years following the delegation of the .TRUST gTLD to Deutsche Post, this extension is likely going to be a so-called ʺsingle registrant TLDʺ as contemplated by ICANN in Article 4.5 of the template Registry Operator Agreement (ʺTransition of Registry upon Termination of Agreementʺ). For the avoidance of doubt, a ʺsingle registrant TLDʺ is a TLD where ʺ(i) all domain name registrations in the TLD are registered to, and maintained by, Registry Operator for its own exclusive use, and (ii) Registry Operator does not sell, distribute or transfer control or use of any registrations in the TLD to any third party that is not an Affiliate of Registry Operator.ʺ

Therefore, parties who are not Deutsche Post or - insofar and to the extent Deutsche Post deems appropriate - an Affiliate will not be entitled to register domain names in the .TRUST gTLD."