.warman
| Status: | Delegated |
| Registry Provider: | Verisign |
| Type: | Brand TLD |
| Priority #: | 333 - Weir Group IP Limited |
.warman is a Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 3 May 2016.[1] The registry operator is Weir Group IP Limited.[2] The company has also applied for .weir and .spm.
Application Details
The following is an excerpt from the applicant response to question #18:
"he new .warman gTLD will operate as a restricted registry, in which Weir Group IP Limited (WGIP) can create and control domain spaces that promote its Warman brand identity and authenticity. In this regard, the .warman gTLD will be used by WGIP to provide information, services and resources relating to its Warman products to consumers in a way that promotes trust, convenience and utility. The .warman gTLD will provide an authoritative internet space for WGIP, its affiliates and partners that are associated with the brand to focus on its customers’ needs through innovation, collaboration and global capability. Second and third level domains can then be utilised for marketing and promotional purposes, with internet users assured of brand authenticity.
Established in 1871, Weir is a leading engineering solutions business based in Scotland. Weir delivers superior products and services to its global consumers in 3 key sectors – minerals, oil & gas and power – through its 3 divisions.
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Weir operates in over 70 countries employing over 14,000 people across around 40 manufacturing facilities and over 100 service facilities worldwide. As one of the fastest growing engineering companies in the FTSE 100 in the London Stock Exchange, Weir has a clearly defined strategy to build market presence and deliver outstanding products and services from a platform of operational excellence and customer focus. Weir prioritises customer focus and customer relationships through its 3 principal drivers of growth – innovative action, a collaborative mindset and global capability. In this regard, continuous innovation, collaboration and global capability are paramount considerations in Weir’s activities and its application for the .warman gTLD. WGIP has made separate applications for .weir and .spm to complement the .warman gTLD in promoting Weir’s products and services and its principal drivers of growth.