.xxx

}}

country:	International
Registry Provider:	ICM Registry
Date Implemented:	2011
Type:	sponsored top level domain (sTLD)
Community:	internet pornography
Key People
Stuart Lawley, Chairman and CEO

.xxx is one of the sponsored top-level domain name (sTLD) delegated in the root zone of the internet Domain Name System (DNS). The TLD is intended for the "online adult-entertainment community." The International Foundation for Online Responsibility (IFFOR) is the sponsoring organization and it is responsible in creating policies for the .xxx. IFFOR is a non-profit organization created by ICM Registry, which serves as the registry operator of the domain.

History

ICM Registry proposed the .xxx as non-sponsored generic top-level domain name (gTLD) during the ICANN Proof of Concept round in 2000. ICANN's evaluation team did not recommend the string because of the "controversy surrounding it and the poor
 definition 
of 
the
 hope for 
benefits
 of .xxx." On December 15, 2000, ICM Registry filed a Reconsideration Request with ICANN but no action was rendered. The ICANN Board cited that "no new TLD proposals has been rejected rather a small set of potentially successful applicants had been selected with the aim of testing a diversity of approaches to the creation of new TLDs."

On December 15, 2003, the ICANN Board published a Request For Proposal (RFP) for new sTLDs after conducting public comments and extensive discussions within the different stakeholders within the ICANN community. ICM Registry submitted a proposal for.xxx on March 16 2004. IFFOR was named as the sponsoring organization, which will be responsible in developing policies for the proposed TLD. On August 2004, the Independent Review Panel evaluated the ICM's application and reported the company failed to meet the baseline sponsorship criteria for sTLD.