In September, 2012, the .xxx centric search engine at search.xxx was launched by ICM Registry. The search engine does not have a direct revenue model, but is instead a means of directing greater traffic to .xxx sites. Touted benefits of the search engine include: a pornographic focused search rather than a search that could result in non-pornographic sexual material, a safe and focused search for adults, the ability to search via sexual orientation, and not saving or recording searches to one's Google search history. The long-term goal is to increase the market-share of .xxx.<ref>[http://www.cnbc.com/id/49212131/ CNBC.com]</ref> | In September, 2012, the .xxx centric search engine at search.xxx was launched by ICM Registry. The search engine does not have a direct revenue model, but is instead a means of directing greater traffic to .xxx sites. Touted benefits of the search engine include: a pornographic focused search rather than a search that could result in non-pornographic sexual material, a safe and focused search for adults, the ability to search via sexual orientation, and not saving or recording searches to one's Google search history. The long-term goal is to increase the market-share of .xxx.<ref>[http://www.cnbc.com/id/49212131/ CNBC.com]</ref> |