|Priority #:||368 - Amazon|
|Parked Domain %:||100.0 %|
|Delegation:||07 October 2015|
.yamaxun is a Brand TLD delegated in ICANN's New gTLD Program. Amazon is the TLD's registry. The company's application succeeded and the string was delegated to the Root Zone October 07, 2015.  
The following is excerpted from the applicant's response to question #18:
"Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor. The mission of the .YAMAXUN registry is: To provide a unique and dedicated platform for Amazon while simultaneously protecting the integrity of its brand and reputation. A .YAMAXUN registry will: • Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction. • Provide Amazon a further platform for innovation. • Enable Amazon to protect its intellectual property rights."
- Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- [http://newgtlds.icann.org/en/program-status/delegated-strings .Yamaxun Delegation. Retrieved 14 October 2015.
- Application Download, gTLDresult.ICANN.org Retrieved 16 Feb 2013