.娱乐

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	entertainment
Type:	IDN gTLD
Category:	Media
Priority #:	54 - Donuts 57 - Zodiac

.娱乐 is an IDN gTLD being proposed in ICANN's New gTLD Program.

.娱乐 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。

Current Applicants

1. Donuts (Will Bloom, LLC)
2. Zodiac (Morden Media Limited)

现有申请人

1. Donuts公司
2. 黄道公司

Application Details

Donuts

Excerpted from TLD response to Question #18:

"THE CHINESE CHARACTER STRING FOR .ENTERTAINMENT This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

Broadly speaking, this TLD reflects the Mandarin word for ENTERTAINMENT. It will be very attractive to the millions of people and organizations worldwide who speak Mandarin and have an affinity for or professional involvement in the entertainment industry, or seek entertainment as recreation. This is a very broad group worldwide. It is also a place of expression for fans and critics associated with the industry. This highly inclusive TLD will be appealing to virtually any Mandarin-speaking registrant worldwide and would be operated in a highly secure manner.

DONUTS’ APPROACH TO PROTECTIONS No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents."

Zodiac

Excerpted from response to question #18 in TLD application:

"Zodiac Holdings Limited (“Zodiac”) was founded and incorporated in Cayman Islands by James Seng in 2008 in anticipation of the launch of the ICANN new gTLD program. Currently, it is headquartered in Hong Kong and has an operation center in Beijing, China. The team consists of experienced veterans in the global and China domain name industry like James Seng and former China Network Information Center (CNNIC) employees such as Eugene Li.

James Seng is one of the Internet pioneers in Singapore and is widely recognized as an international expert in numerous Internet areas. He is well known as the inventor of IDN and has co-chaired the IDN Working Group in IETF from 1999 to 2004, leading to the standardization of IDN.

Eugene Li, is the former Vice President of China Network Information Center (CNNIC). During his 7 years tenure at CNNIC, Eugene has launched initiatives that doubled domain name registrations and helped CNNIC become the no. 1 ccTLD and no. 2 TLD by volume. At the time when Eugene left to join Zodiac, CNNIC has over 13 million domain name registrations. U nder the vision and leadership of James Seng, with the support of angels, venture capital firm and family offices of approximately USD 20 million in place for the application and operation of the new gTLDs, Zodiac is seeking to become the first and largest privately held ICANN-approved TLD registry operator in Asia. It intends to operate TLDs that are centric to the Chinese culture.

[..]

[.娱乐], pronounced as “yu le” means “entertainment” in Chinese. To the Chinese Internet community, this usually refers to the following forms of entertainment: videos, news, gaming and music.

[..]

.娱乐, is open to registration by any company and individual."

申请细节

Donuts公司

总的说来，【.娱乐】这一顶级域名将在国际范围内吸引大量使用中文并与娱乐行业息息相关，经常搜索娱乐信息的人士或组织，各种粉丝和娱乐评论人。此顶级域名也将在高级别的安全措施下运营。

Donuts公司表示，没有任何法人或组织拥有【.娱乐】之下的二级域名的专有权。公司将采取多项措施将二级域名被滥用的可能性将至最低。在该顶级域名的申请中，Donuts公司将详细描述预防域名滥用的手段和方法，其中包括预防商标权的滥用。

黄道公司

在中国互联网社区，“娱乐”包括各种视频，新闻，游戏及音乐。【.娱乐】这一顶级域名将对所有商业公司及独立用户开放下级域名注册。