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Prior to the rebranding, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national [[ccTLD]] registries to support their respective services, had become involved in [[IDN]]s, and supported [[ICANN]] and other industry fora as a sponsor.
Prior to the rebranding, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national [[ccTLD]] registries to support their respective services, had become involved in [[IDN]]s, and supported [[ICANN]] and other industry fora as a sponsor.
In October 2012, ARI announced the launch of a new service to offer [[DNS]] to new gTLD applicants and [[ccTLD]] operators. Their goal is to become the largest provider of TLD DNS services within a year of launching.<ref>[http://www.circleid.com/posts/20121012_ari_registry_services_expands_top_level_dns_services/ ARI Registry Services Expands Top-Level DNS Services With Bold Plans, circleid.com]</ref>
==Background==
==Background==