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Line 7: − Lately, when it comes to the secondary market of domain names, the main drive is represented by the Internet advertisement on search engines. + − − − The aftermarket is far more complex than it seems. Registrants should not let the domain names to expire without either using them to earn profit or selling the domain names to reach break-even point. The competition on the aftermarket also influences the registries and may lead to various technical demands for registries.
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The '''Aftermarket''', which is also referred to as the '''Secondary Market''', is the market for already registered domain names which are made available for acquisition.
The '''Aftermarket''', which is also referred to as the '''Secondary Market''', is the market for already registered domain names which are made available for acquisition.
==Overview==
The secondary market supposes the purchase and selling of domain names after registration, at amounts larger than the typical fee that a registrar would charge to an individual registrant. <ref>[http://www.icann.org/en/meetings/lisbon/transcript-tutorial-secondary-25mar07.htm ICANN Secondary Market]</ref>
The secondary market supposes the purchase and selling of domain names after registration, at amounts larger than the typical fee that a registrar would charge to an individual registrant. <ref>[http://www.icann.org/en/meetings/lisbon/transcript-tutorial-secondary-25mar07.htm ICANN Secondary Market]</ref>
==Recent Aftermarket Developments==
==Recent Aftermarket Developments==
The increased number of registrations on the secondary market for targeted Internet search advertising has led to the development of a wide variety of new practices and business models on the Internet. Domain name speculation is being replaced by more complex methods for establishing the value of selling, purchasing, or even leasing the already existent domain names in the secondary market. Thus, the aftermarket is becoming increasingly competitive, and arguably becoming an industry unto itself.<ref>[http://www.oecd.org/LongAbstract/0,2546,en_2649_34225_36471570_119666_1_1_1,00.html Secondary market domain names]</ref>
The increased number of registrations on the secondary market for domain name and for targeted Internet search advertising have led to the development of a wide variety of new practices and business models on the Internet. The domain name speculation is being replaced by more sophisticated and complex methods for establishing the value of selling, purchasing or even leasing the already existent domain names in the secondary market. The main purpose of domain names is enable traffic attraction from search engines and generate cost-per-click advertising revenue. Nevertheless, the aftermarket is definitely becoming a very competitive market and maybe even industry.<ref>[http://www.oecd.org/LongAbstract/0,2546,en_2649_34225_36471570_119666_1_1_1,00.html Secondary market domain names]</ref>
==References==
==References==