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→Potential Benefits of the .afl TLD
On February 2012, AFL confirmed its application for the [[.afl]] [[Brand gTLD]]. According to AFL General Manager of Strategy and Marketing, the organizations applications for the .afl TLD is to ensure that its trademark isprotected and to promote the different football clubs and its partners within the AFL community. He said, ''"We think that it’s worth getting the trust and mark secured and getting the space secured, and then we’ll see what commercial opportunities and marketing opportunities [will] evolve over time."'' AFL hired [[Melbourne IT]] to develop the business plan and the application for the .afl gTLD with ICANN while the back-end registry solutions will be provided by [[ARI Registry Services]].<ref>[http://www.cio.com.au/article/415733/afl_kicks_off_its_top-level_domain_application/ AFL kicks off its top-level domain application]</ref>
On February 2012, AFL confirmed its application for the [[.afl]] [[Brand gTLD]]. According to AFL General Manager of Strategy and Marketing, the organizations applications for the .afl TLD is to ensure that its trademark isprotected and to promote the different football clubs and its partners within the AFL community. He said, ''"We think that it’s worth getting the trust and mark secured and getting the space secured, and then we’ll see what commercial opportunities and marketing opportunities [will] evolve over time."'' AFL hired [[Melbourne IT]] to develop the business plan and the application for the .afl gTLD with ICANN while the back-end registry solutions will be provided by [[ARI Registry Services]].<ref>[http://www.cio.com.au/article/415733/afl_kicks_off_its_top-level_domain_application/ AFL kicks off its top-level domain application]</ref>
==Potential Benefits of the .afl TLD==
==Potential Benefits of the .afl gTLD==
Melbourne IT identified some of the potential benefits of .afl TLD which include:<ref>[http://www.heraldsun.com.au/technology/afl-dot-com-to-become-dot-afl/story-fn7celvh-1226273351435 AFL 'dot com' to become 'dot afl']</ref>
Melbourne IT identified some of the potential benefits of .afl TLD which include:<ref>[http://www.heraldsun.com.au/technology/afl-dot-com-to-become-dot-afl/story-fn7celvh-1226273351435 AFL 'dot com' to become 'dot afl']</ref>
* Allows fans to easily find relevant online content.
* Allows fans to easily find relevant online content.