Changes

==Short Overview==

==Short Overview==

Direct navigation is a term used for more than 10 years and generally includes type-in traffic. This is one the reasons for which direct navigation is sometimes used interchangeably with Type-in Traffic.

Direct navigation is a term used for more than 10 years and generally includes type-in traffic. This is one the reasons for which direct navigation is sometimes used interchangeably with Type-in Traffic. Direct navigation supposes the following process: a user opening their browser, going to the address bar and typing in a desired domain name that is the precise source of content the user is interested in.<ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation]</ref> The exact number of people practicing direct navigation is debatable, but its prevalence can worry brands owners since direct navigation can lead to negative effects on brand management by creating avenues for [[CyberSquatting|cybersquatters]] and other cyber-criminals to take advantage of recognizable or sought after brands.

Direct navigation supposes the following process: a user opening their browser, going to the address bar and typing in a desired domain name that is either a source of content that the user may be interested in or it has been communicated by means marketing. <ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation]</ref>

The exact number of people practicing direct navigation is debatable but there this process definitely worries brands owners due to the following aspect: direct navigation can lead to negative effects on brand management by creating avenues and opportunities for cyber-criminals to victimize the consumers and companies.

==Direct Navigation Traffic==

==Direct Navigation Traffic==