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Line 3: − − ==Direct Navigation Traffic== − This is also referred to as Type-in Traffic and represents the traffic generated by a user either by typing a [[URL]] (website address) directly in the address bar or by directly going to a desired website as a bookmark. In this way, Direct Navigation Traffic is a continuous stream of highly targeted traffic which is not created based search engine and neither on paid advertising. This represents the most targeted type of traffic but in the same time it is considered by many as the highest octane virtual fuel that keeps the Internet going. <ref>[http://www.directnavigationmarket.com/ Direct Navigation Market]</ref>
→Direct Navigation Traffic
==Short Overview==
==Short Overview==
Direct navigation is a term used for more than 10 years and generally includes type-in traffic. This is one the reasons for which direct navigation is sometimes used interchangeably with Type-in Traffic. Direct navigation supposes the following process: a user opening their browser, going to the address bar and typing in a desired domain name that is the precise source of content the user is interested in.<ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation]</ref> The exact number of people practicing direct navigation is debatable, but its prevalence can worry brands owners since direct navigation can lead to negative effects on brand management by creating avenues for [[CyberSquatting|cybersquatters]] and other cyber-criminals to take advantage of recognizable or sought after brands.
Direct navigation is a term used for more than 10 years and generally includes type-in traffic. This is one the reasons for which direct navigation is sometimes used interchangeably with Type-in Traffic. Direct navigation supposes the following process: a user opening their browser, going to the address bar and typing in a desired domain name that is the precise source of content the user is interested in.<ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation]</ref> The exact number of people practicing direct navigation is debatable, but its prevalence can worry brands owners since direct navigation can lead to negative effects on brand management by creating avenues for [[CyberSquatting|cybersquatters]] and other cyber-criminals to take advantage of recognizable or sought after brands.