ENom

Bellevue, WA, USA

Company History

eNom built a platform for buying, selling, and using domain names in the marketplace.

eNom was started in 1997 in the garage of its founder and CEO, [Paul Stahura]. eNom is a technology provider in the domain name services industry. With a global customer base, eNom is focused on providing stable, and flexible domain name technology.

eNom has grown to become the third largest domain registrar in the world with nearly 6 million domains under management. eNom is the largest domain registrar with a reseller model with tens of thousands of resellers. These resellers use eNom's application programming interface (API) to buy and sell domain names on their own web sites, or eNom's hosted reseller solution - a customer retail website branded as the reseller's but hosted by eNom.

eNom's resellers are mostly (over 80%) web hosting and web development companies. They range from very large companies to very small shops. eNom provides multiple methods for enabling the purchasing and management of domain names. In addition, eNom provides resellers a host of value added services (VAS) including website hosting, website creation, and SSL certificates.

eNom's back-end systems handle about 2 billion [DNS] queries a day. The company maintains its name server constellation across six datacenters around the world. eNom forwards over 11 million emails and blocks over 28 million spam messages every day.

In October, 2007, eNom sunsetted its [drop catcher] website ([ClubDrop].com) to partner with ([NetworkSolutions].com) to create the aftermarket auction venue ([NameJet].com). NameJet became the exclusive auction venue for the expired domain inventory of Network Solutions.

Much of the Network Solutions inventory is classified as "Pre-Release" names available at no other aftermarket venue. The site auctions active names, dropped names, and names that are post-expiration. Features include public auctions, private auctions, ascending-price and reverse auctions, proxy bidding, reserve price auctions, buy-it-now auctions.

eNom's reseller model

eNom has two ways to set up resellers: First is through eNom's PDQ tool, which is a semi-customizable domain name selling kit for resellers who are less technical or who want something more compartmentalized. The second way to access and provision domain names and the value added services is through the API. eNom's API gives web designers more flexibility for selling domain names and Value Added Services (VAS).

eNom resellers add revenue streams to their domain name businesses by offering eNom's Value Added Services (VAS). eNom's VAS products and services include web site hosting, web site creation kits, SSL Certificates, ID protection services, email services, website monitoring and traffic-counting tools.

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