Changes

CADNA and FairWinds Partners have at times seemingly been at odds, given that FairWinds is offering new gTLD consultancy services and CADNA has in the past led an oppositional effort against the [[New gTLD Program|new gTLD program]].

CADNA and FairWinds Partners have at times seemingly been at odds, given that FairWinds is offering new gTLD consultancy services and CADNA has in the past led an oppositional effort against the [[New gTLD Program|new gTLD program]].

In March 2012, FairWinds utilized their CADNA association to highlight that they are able to help brands [[Defensive Registration|defensively submit]] applications for [[gTLD]]s and [[Brand gTLDs]]. They explicitly noted that some brands should be choosing to apply for generic strings in an attempt to head-off any moves that their direct competitors may make for the same string; the brand could then choose to opt-out for a 70% refund should it find that its competitors did not apply and it is no longer interested in the string.<ref>[http://domainincite.com/8041-fairwinds-hard-sells-defensive-gtld-applications CADNA Hard Sells Defensive gTLD Applications, DomainIncite.com]</ref> FairWinds is not the only consultancy service that offered defensive registration services.The widespread perception that defensive registration was necessary was seen as a failure on ICANN's part, as ICANN originally led an outreach effort to educate brands that defensive registration is not necessary. The issue was largely addressed only after the [[New gTLD Program|new gTLd program]] was approved and high level critics, such as when Secretary [[Lawrence Strickling]] of the U.S. Government, called on the organization to rectify the situation.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program, NTIA.doc.gov]</ref>

In March 2012, FairWinds utilized their CADNA association to highlight that they are able to help brands [[Defensive Registration|defensively submit]] applications for [[gTLD]]s and [[Brand gTLD]]s. They explicitly noted that some brands should be choosing to apply for generic strings in an attempt to head-off any moves that their direct competitors may make for the same string; the brand could then choose to opt-out for a 70% refund should it find that its competitors did not apply and it is no longer interested in the string.<ref>[http://domainincite.com/8041-fairwinds-hard-sells-defensive-gtld-applications CADNA Hard Sells Defensive gTLD Applications, DomainIncite.com]</ref> FairWinds is not the only consultancy service that offered defensive registration services.The widespread perception that defensive registration was necessary was seen as a failure on ICANN's part, as ICANN originally led an outreach effort to educate brands that defensive registration is not necessary. The issue was largely addressed only after the [[New gTLD Program|new gTLd program]] was approved and high level critics, such as when Secretary [[Lawrence Strickling]] of the U.S. Government, called on the organization to rectify the situation.<ref>[http://www.ntia.doc.gov/files/ntia/publications/ntia_letter_on_gtld_program_jan_3_2012.pdf NTIA Letter on gTLD Program, NTIA.doc.gov]</ref>

==References==

==References==