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{{CompanyInfo|

{{CompanyInfo|

| logo            = Far_Further.JPG‎

| logo            = Far_Further.JPG‎

| type            = Privately held

| type            = Privately held

| industry        = Internet/Marketing

| industry        =

| founded        = 2008

| founded        = 2008

| founders        =  

| founders        =  

}}

}}

'''Far Further''' is engaged in top level domain name ([[TLD]]) development and marketing. The company was established by music professionals in 2008 with the primary objective to serve as the registry operator of  the [[.music]] [[Community gTLD|community gTLD]].<ref>[http://www.farfurther.com/ About Us]</ref>

'''Far Further''' was established by music professionals in 2008 with the primary objective to serve as the registry operator of  the [[.music]] [[Community gTLD|community gTLD]].<ref>[http://www.farfurther.com/ About Us]</ref> They applied for the TLD as a [[Community TLD|community priority applicant]] via the company, dot Music LLC.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDResult.ICANN.org]</ref> There is a second community applicant, [[DotMusic]], and 6 non-community, generic applicants.

The company aims to unite the global music industry and to provide a secure domain space for the industry,  to promote music, protect intellectual property rights and to help advance music education through the .music TLD. <ref>[http://www.farfurther.com/mission Far Further Mission]</ref>

The company aims to unite the global music industry and to provide a secure domain space for the industry,  to promote music, protect intellectual property rights and to help advance music education through the .music TLD. <ref>[http://www.farfurther.com/mission Far Further Mission]</ref>

Far Further partnered with [[eNom]], the second largest [[ICANN]] accredited registrar and subsidiary of Demand Media to provide back-end registry solutions for the .music domain space. <ref>[http://domainincite.com/second-music-applicant-is-demand-media-partner/ Second .music applicant is Demand Media partner]</ref>

Far Further partnered with [[eNom]], the second largest [[ICANN]] accredited registrar and subsidiary of Demand Media, to provide back-end registry solutions for the .music domain space.<ref>[http://domainincite.com/second-music-applicant-is-demand-media-partner/ Second .music applicant is Demand Media partner]</ref>

 

In February 2012, the company won the support of the Recording Industry Association of America (RIAA). According to Far Further president [[John Styll]] they gained the RIAA support after a strong competition with other parties who responded to the association's RFI process. Styll said, ''"The RIAA put together a loose coalition of organizations from sectors from around the world and ran a pretty intensive RFI process." <ref>[http://domainincite.com/riaa-backs-music-new-gtld-bid/ RIAA backs .music new gTLD bid]</ref>

This means that Far Further was able to demonstrate that it has a clear and strong policy regarding intellectual property rights protection in operating the .music TLD. RIAA has been a strong advocate on this issue. The association previously wrote to the United States Department of Commerce ([[DOC]]) requesting the implementation of  "heightened security measures" for the .music gTLD. <ref>

In February 2012, the company won the support of the Recording Industry Association of America (RIAA). According to Far Further president [[John Styll]], they gained the RIAA support after a strong competition with other parties who responded to the association's RFI process. Styll said, ''"The RIAA put together a loose coalition of organizations from sectors from around the world and ran a pretty intensive RFI process."<ref>[http://domainincite.com/riaa-backs-music-new-gtld-bid/ RIAA backs .music new gTLD bid]</ref> Thus, Far Further was able to demonstrate to the RIAA that it has strong intellectual property rights protections and policies. RIAA has been vocal on this issue. The association previously wrote to the [[DOC|United States Department of Commerce]] (DOC) requesting the implementation of  "heightened security measures" for the .music gTLD. <ref>[http://domainincite.com/big-content-calls-for-government-new-gtld-oversight/ Big Content calls for government new gTLD oversight]</ref>

[http://domainincite.com/big-content-calls-for-government-new-gtld-oversight/ Big Content calls for government new gTLD oversight]</ref>

Styll explained that the .music domain name space will be restricted to accredited Global Music Community Members. He emphasized that the company will monitor the contents of their registrants and under the registrant agreement, all entities with .music domain names are strictly prohibited in violating the intellectual property rights of other parties. He pointed out, ''"We’re retaining the right to conduct searches. If we find evidence of infringing activity we’ll give you the opportunity to correct that, or we can take down the site."'' <ref>

Styll explained that the .music domain name space will be restricted to accredited Global Music Community Members. He emphasized that the company will monitor the contents of their registrants and under the registrant agreement, all entities with .music domain names are strictly prohibited from violating the intellectual property rights of other parties. He pointed out, ''"We’re retaining the right to conduct searches. If we find evidence of infringing activity we’ll give you the opportunity to correct that, or we can take down the site."''<ref>[http://domainincite.com/riaa-backs-music-new-gtld-bid/ RIAA backs .music new gTLD bid]</ref>

[http://domainincite.com/riaa-backs-music-new-gtld-bid/ RIAA backs .music new gTLD bid]</ref>

==Other Supporters==

==Other Supporters==

* Paul Zamek, SVP Global Marketing

* Paul Zamek, SVP Global Marketing

* Keith Thomas, VP of Artist Relations

* Keith Thomas, VP of Artist Relations

* J. Beckwith Burr, .music Special Counsel

* [[Becky Burr]J. Beckwith Burr, .music Special Counsel

'''.music Strategic Advisors'''

'''.music Strategic Advisors'''