Far Further
 | |
| Type: | Privately held |
| Industry: | Internet/Marketing |
| Founded: | 2008 |
| Headquarters: | 179 Belle Forest Circle Suite 104, Nashville, TN 37221 |
| Country: | USA |
| Website: | www.farfurther.com |
| LinkedIn: | Far Further |
| Key People | |
| Loren Balman, CEO, | |
Far Further is engaged in top level domain name (TLD) development and marketing. The company was established by music professionals in 2008 with the primary objective to serve as the registry operator of the .music community gTLD.[1]
The company aims to unite the global music industry and to provide a secure domain space for the industry, to promote music, protect intellectual property rights and to help advance music education through the .music TLD. [2]
Far Further partnered with eNom, the second largest ICANN accredited registrar and subsidiary of Demand Media to provide back-end registry solutions for the .music domain space. [3]
In February 2012, the company won the support of the Recording Industry Association of America (RIAA). According to Far Further president John Styll they gained the RIAA support after a strong competition with other parties who responded to the association's RFI process. Styll said, "The RIAA put together a loose coalition of organizations from sectors from around the world and ran a pretty intensive RFI process." [4]
This means that Far Further was able to demonstrate that it has a clear and strong policy regarding intellectual property rights protection in operating the .music TLD. RIAA has been a strong advocate on this issue. The association previously wrote to the United States Department of Commerce (DOC) requesting the implementation of "heightened security measures" for the .music gTLD. [5]
Styll explained that the .music domain name space will be restricted to accredited Global Music Community Members. He emphasized that the company will monitor the contents of their registrants and under the registrant agreement, all entities with .music domain names are strictly prohibited in violating the intellectual property rights of other parties. He pointed out, "We’re retaining the right to conduct searches. If we find evidence of infringing activity we’ll give you the opportunity to correct that, or we can take down the site." [6]