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→New gTLDs
===Trade Association===
===Trade Association===
During a special ICANN session held in January 2013 in Amsterdam, Google supported and facilitated a parallel working session outside of the ICANN meeting to discuss the possibility of creating a New gLTD Trade Association that could spread consumer awareness and provide business advocacy for New TLDs. The meeting was the first stage in creating such a body and preliminary discussions included funding sources, membership requirements, and universal TLD acceptance issues.<ref>[http://domainincite.com/11696-google-backing-new-gtld-trade-assocation Google Backing New gTLD Trade Association, DomainIncite.com]Published & Retrieved 24 Jan 2013</ref> The meeting was reportedly "very well attended", and participants agreed that the trade association should focus on the Domain Industry as a whole rather than just New gTLDs. There were immediate questions of feasibility in creating a large enough entity with enough backing to launch its efforts prior to the implementation of the first New gTLDs.<ref>[http://www.netnames.com/blog/2013/01/google-suggest-domain-industry-trade-association/ Google Suggest Domain Industry Trade Association, NetNames.com]</ref>
During a special ICANN session held in January 2013 in Amsterdam, Google supported and facilitated a parallel working session outside of the ICANN meeting to discuss the possibility of creating a New gLTD Trade Association that could spread consumer awareness and provide business advocacy for New TLDs. The meeting was the first stage in creating such a body and preliminary discussions included funding sources, membership requirements, and universal TLD acceptance issues.<ref>[http://domainincite.com/11696-google-backing-new-gtld-trade-assocation Google Backing New gTLD Trade Association, DomainIncite.com]Published & Retrieved 24 Jan 2013</ref> The meeting was reportedly "very well attended", and participants agreed that the trade association should focus on the Domain Industry as a whole rather than just New gTLDs. There were immediate questions of feasibility in creating a large enough entity with enough backing to launch its efforts prior to the implementation of the first New gTLDs.<ref>[http://www.netnames.com/blog/2013/01/google-suggest-domain-industry-trade-association/ Google Suggest Domain Industry Trade Association, NetNames.com]</ref>
===Change in Google's Search Algorithm===
In May 2013, it appeared that '''Google''' was preparing for the new gTLD environment by updating its search algorithm in order to give weight in searches to ccTLDs. In the past, more weight has been given to the common [[.com]] and [[.org]] strings, among others.<ref>[http://dofonline.co.uk/index.php/strategic-finance/10038-google-inc-new-gtlds-435345?goback=%2Egde_1840166_member_238713378 Google Inc: GOOG alters algorithm in preparation for launch of new gTLDs, Director of Finance Online.co.uk]Retrieved 10 Sept 2013</ref><ref>[http://www.netnames.com/blog/2013/05/google-starts-to-prepare-us-for-the-world-of-the-new-gtlds/ Google Starts to Prepare Us for the World of the New gTLDs, NetNames.com]Retrieved 10 Sept 2013</ref>
==Issues==
==Issues==