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| keypeople      = [[Georges-Edouard Dias]]- Chief Digital Officer,<br>

| keypeople      = [[Georges-Edouard Dias]]- Chief Digital Officer,<br>

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}}

'''L'Oréal''' is the world's largest cosmetics and beauty product manufacturer;<ref>[http://en.wikipedia.org/wiki/L'Or%C3%A9al Loreal, Wikipedia.org]</ref> it has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the [[TLD]].<ref>[http://www.circleid.com/posts/20120614_big_brands_trying_to_corner_generic_domain_namespaces/ Big Brands Trying to Corner Generic Domain Namespaces, CircleID.com]</ref>

'''L'Oréal''' is the world's largest cosmetics and beauty product manufacturer;<ref>[http://en.wikipedia.org/wiki/L'Or%C3%A9al Loreal, Wikipedia.org]</ref> it has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the [[TLD]].<ref>[http://www.circleid.com/posts/20120614_big_brands_trying_to_corner_generic_domain_namespaces/ Big Brands Trying to Corner Generic Domain Namespaces, CircleID.com]</ref><ref>[http://www.politico.com/morningtech/0213/morningtech10058.html What's In a Domain Name?, Politico.com]Retrieved 10 Sept 2013</ref>

The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref> They have contracted [[Verisign]] to provide their technical backend [[registry]] services.<ref>[http://news.dot-nxt.com/gtld/beauty beauty, News.Dot-nxt.com]</ref> Their Chief Digital Officer, [[Georges-Edouard Dias]], is to be a keynote speaker at the [[Digital Marketing & gTLD Strategy Congress]] in March, 2013.<ref>[http://domainnamewire.com/2013/01/02/loreal-chief-digital-officer-to-keynote-new-tld-conference/ Loreal Chief Digital Officer to Keynote New TLD Conference, DomainNameWire.com]Published 2 Jan 2013, Retrieved 9 Jan 2013</ref> The conference is one of few New TLD conferences being offered at the time, specifically with a focus on [[Brand TLD]]s, and L'Oréal seems to be one of the first brands to begin a public discussion about its TLD plans or goals.  

The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref> They have contracted [[Verisign]] to provide their technical backend [[registry]] services.<ref>[http://news.dot-nxt.com/gtld/beauty beauty, News.Dot-nxt.com]</ref> Their Chief Digital Officer, [[Georges-Edouard Dias]], is to be a keynote speaker at the [[Digital Marketing & gTLD Strategy Congress]] in March, 2013.<ref>[http://domainnamewire.com/2013/01/02/loreal-chief-digital-officer-to-keynote-new-tld-conference/ Loreal Chief Digital Officer to Keynote New TLD Conference, DomainNameWire.com]Published 2 Jan 2013, Retrieved 9 Jan 2013</ref> The conference is one of few New TLD conferences being offered at the time, specifically with a focus on [[Brand TLD]]s, and L'Oréal seems to be one of the first brands to begin a public discussion about its TLD plans or goals.