Changes

MebourneIT is also a new gTLD consultancy, and the week of the January, 2012, which was the launch of [[ICANN]]'s [[New gTLD Program|new gTLD]] application period, it announced that it had been working with over 100 applications on behalf of various clients. MelbourneIT also noted that many of their clients are Fortune 500 companies or associated with the [[Association of National Advertisers]] (ANA). The latter fact is particularly noteworthy given the fact that [[ANA]] had led a high-profile anti-gTLD expansion campaign following the approval of the program, and was successful in achieving multiple [[New gTLD Program#New gTLD Senate and House of Representatives Hearings|hearings in the U.S. congress]] and other anti-TLD expansion forums and press.<ref>[http://domainincite.com/melbourne-it-involved-in-100-gtld-applications/ Melbourne IT involved in 100 gTLD Applications, DomainIncite.com]</ref>

MebourneIT is also a new gTLD consultancy, and the week of the January, 2012, which was the launch of [[ICANN]]'s [[New gTLD Program|new gTLD]] application period, it announced that it had been working with over 100 applications on behalf of various clients. MelbourneIT also noted that many of their clients are Fortune 500 companies or associated with the [[Association of National Advertisers]] (ANA). The latter fact is particularly noteworthy given the fact that [[ANA]] had led a high-profile anti-gTLD expansion campaign following the approval of the program, and was successful in achieving multiple [[New gTLD Program#New gTLD Senate and House of Representatives Hearings|hearings in the U.S. congress]] and other anti-TLD expansion forums and press.<ref>[http://domainincite.com/melbourne-it-involved-in-100-gtld-applications/ Melbourne IT involved in 100 gTLD Applications, DomainIncite.com]</ref>

In February, 2012, one of the first public [[Brand TLD]] ventures, [[StarHub]], announced that it had partnered with MelbourneIT's Digital Brand Services to help apply for and manage its proposed [[.starhub]] TLD.<ref>[http://www.circleid.com/posts/20120201_starhub_to_acquire_starhub_new_top_level_domain/ StarHub to Acquire New Top Level Domain, CircleID.com]</ref> Later that month, MelbourneIT revealed that they were currently working on 120 new gTLD applications, and that they expected to bring that number to 150 before the application window closed in just over a month.<ref>[http://domainnamewire.com/2012/02/21/melbourne-it-new-tld/ Melbourne IT New TLD, DomainNameWire.com]</ref> The company ended up handling 148 applications, approximately a quarter of which came from Australian clients.<ref>[http://www.theage.com.au/business/australians-fall-behind-domain-rush-20120604-1zs3v.html Australians fall behind domain rush, theage.com.au]</ref>

In February, 2012, one of the first public [[Brand TLD]] ventures, [[StarHub]], announced that it had partnered with MelbourneIT's Digital Brand Services to help apply for and manage its proposed [[.starhub]] TLD.<ref>[http://www.circleid.com/posts/20120201_starhub_to_acquire_starhub_new_top_level_domain/ StarHub to Acquire New Top Level Domain, CircleID.com]</ref> Later that month, MelbourneIT revealed that they were currently working on 120 new gTLD applications, and that they expected to bring that number to 150 before the application window closed in just over a month.<ref>[http://domainnamewire.com/2012/02/21/melbourne-it-new-tld/ Melbourne IT New TLD, DomainNameWire.com]</ref> It was also announced that MelbourneIT was working as new gTLD consultants with the governments of the Australian states of Victoria and New South Wales, and with [[ARI Registry Services]], to prepare bids for [[.melbourne]], [[.sydney]], and [[.victoria]].<ref>[http://www.ariservices.com/news-ari_wins_tender_for_melbourne_and_sydney.php Wins Tender for Melboune and Sydney, ARIservices.com]</ref> The company ended up handling 148 applications, approximately a quarter of which came from Australian clients.<ref>[http://www.theage.com.au/business/australians-fall-behind-domain-rush-20120604-1zs3v.html Australians fall behind domain rush, theage.com.au]</ref

 

It was also announced that MelbourneIT was working as new gTLD consultants with the governments of the Australian states of Victoria and New South Wales, and with [[ARI Registry Services]], to prepare bids for [[.melbourne]], [[.sydney]], and [[.victoria]].<ref>[http://www.ariservices.com/news-ari_wins_tender_for_melbourne_and_sydney.php Wins Tender for Melboune and Sydney, ARIservices.com]</ref>

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