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Headquartered in Melbourne, Australia, MelbourneIT has 18 offices in 10 countries and over 690 employees worldwide.<ref>[http://www.linkedin.com/companies/melbourne-it Linkedin ]</ref> As of October 25, 2010, MelbourneIT has about 4,291,483 domain names registered under its management.<ref>[http://www.webhosting.info/registrars/reports/total_domains/MELBOURNEIT.COM WebHosting.info]</ref>
Headquartered in Melbourne, Australia, MelbourneIT has 18 offices in 10 countries and over 690 employees worldwide.<ref>[http://www.linkedin.com/companies/melbourne-it Linkedin ]</ref> As of October 25, 2010, MelbourneIT has about 4,291,483 domain names registered under its management.<ref>[http://www.webhosting.info/registrars/reports/total_domains/MELBOURNEIT.COM WebHosting.info]</ref>
In March 2013, the company sold its Digital Brand Services division, which include its backend registry contracts with 150 new gTLDs, to [[Corporation Service Company]] (CSC) for $157 million USD.<ref name ="157 CSC">[http://www.thedomains.com/2013/03/12/157-million-csc-buys-melborune-it-digital-brand-services-backend-for-150-new-gtlds/ 157 million CSC buys Melbourne IT Digital Brand Services Backend for 150 New gTLDs, TheDomains.com]</ref>
==The Beginning==
==The Beginning==
The name MelbourneIT came from "Melbourne Information Technology International Pty Ltd" which was a commercial subsidiary of The University of Melbourne. The initial objective of the company was not merely to register domains but to demonstrate the University’s strategic leadership in working with industry and government in selected areas of IT. [[Robert Elz]], senior system administrator in the University of Melbourne’s Computer Science Department was in charge of the registration process of the [[.au]] domain at that time.
The name MelbourneIT came from "Melbourne Information Technology International Pty Ltd" which was a commercial subsidiary of The University of Melbourne. The initial objective of the company was not merely to register domains but to demonstrate the University’s strategic leadership in working with industry and government in selected areas of IT. [[Robert Elz]], senior system administrator in the University of Melbourne’s Computer Science Department was in charge of the registration process of the [[.au]] domain at that time.
* 2010- May, MelbourneIT acquires search-engine marketing business [[Advantate]].<ref>[http://news.smh.com.au/breaking-news-business/melbourne-it-buys-rest-of-advantate-20100518-vblw.html The Sydney Morning Herald]</ref> Previously, Melbourne IT held 50% of [[Advantate]]'s shares.
* 2010- May, MelbourneIT acquires search-engine marketing business [[Advantate]].<ref>[http://news.smh.com.au/breaking-news-business/melbourne-it-buys-rest-of-advantate-20100518-vblw.html The Sydney Morning Herald]</ref> Previously, Melbourne IT held 50% of [[Advantate]]'s shares.
* 2013 - March, The company sold its Digital Brand Services division, which include its backend registry contracts with 150 new gTLDs, to [[Corporation Service Company]] (CSC) for $157 million USD.<ref name = "!57 CSC"></ref>
== Businesses ==
== Businesses ==
Currently, MelbourneIT has the following brands:<ref>[http://www.melbourneit.info/about-us/company-overview MelbourneIT.info].</ref>
Currently, MelbourneIT has the following brands:<ref>[http://www.melbourneit.info/about-us/company-overview MelbourneIT.info].</ref>
===Earnings Drop===
===Earnings Drop===
It November, 2012, it was reported that MelbourneIT was reviewing the possibility of selling some of its business units off in response to a earnings decline in 2012. One of the noted reasons for the decline was the consistently delayed [[New gTLD program]] from ICANN, which it attributed with a 10% decline in pre-tax earnings. The business units in question, and the foreign buyers that had been identified, were not specified.<ref>[http://domainincite.com/11110-melbourne-it-may-sell-off-businesses-as-icann-delays-hit-bottom-line Melbourne IT May Sell of Businesses as ICANN delays Hit Bottom Line, DomainIncite.com] Retrieved 26 Nov 2012</ref>
It November, 2012, it was reported that MelbourneIT was reviewing the possibility of selling some of its business units off in response to a earnings decline in 2012. One of the noted reasons for the decline was the consistently delayed [[New gTLD program]] from ICANN, which it attributed with a 10% decline in pre-tax earnings. The business units in question, and the foreign buyers that had been identified, were not specified.<ref>[http://domainincite.com/11110-melbourne-it-may-sell-off-businesses-as-icann-delays-hit-bottom-line Melbourne IT May Sell of Businesses as ICANN delays Hit Bottom Line, DomainIncite.com] Retrieved 26 Nov 2012</ref> The sale of its new gTLD registry division was announced in March, 2013.<ref name= "157 CSC"></ref>
==Comments on Digital Archery==
==Comments on Digital Archery==
Melbourne IT's CEO [[Theo Hnarakis]] criticized ICANN's [[Digital Archery|digital archery]] system for determining the batches of applications for the initial evaluation of [[New gTLD Program|new gTLDs]]. His was concerned about the possibility that the [[Batching|batching]] system would favor the applicants for desirable gTLDs such as [[.web]]. He emphasized that Melbourne IT would prefer a batching process that "favor[ed] uncontested and uncontroversial strings." In addition, he encouraged ICANN to delay the implementation of digital archery. He said, "There seems to be a broad sentiment that this isn’t this best method, but people don’t want to rock the boat because they don’t want to see any further delay." Moreover, he pointed out that he doesn't care about further delays, and that his primary concern is to ensure that all applicants, and particularly brand applicants, have a fair opportunity in the batching process. <ref>[http://domainincite.com/9151-melbourne-it-ceo-calls-for-digital-archery-delay Melbourne IT CEO calls for digital archery delay]</ref><ref>[http://domainincite.com/docs/melbourne-it-on-archery.pdf Melbourne IT Letter to ICANN Regarding Digital Archery]</ref>
Melbourne IT's CEO [[Theo Hnarakis]] criticized ICANN's [[Digital Archery|digital archery]] system for determining the batches of applications for the initial evaluation of [[New gTLD Program|new gTLDs]]. His was concerned about the possibility that the [[Batching|batching]] system would favor the applicants for desirable gTLDs such as [[.web]]. He emphasized that Melbourne IT would prefer a batching process that "favor[ed] uncontested and uncontroversial strings." In addition, he encouraged ICANN to delay the implementation of digital archery. He said, "There seems to be a broad sentiment that this isn’t this best method, but people don’t want to rock the boat because they don’t want to see any further delay." Moreover, he pointed out that he doesn't care about further delays, and that his primary concern is to ensure that all applicants, and particularly brand applicants, have a fair opportunity in the batching process. <ref>[http://domainincite.com/9151-melbourne-it-ceo-calls-for-digital-archery-delay Melbourne IT CEO calls for digital archery delay]</ref><ref>[http://domainincite.com/docs/melbourne-it-on-archery.pdf Melbourne IT Letter to ICANN Regarding Digital Archery]</ref>