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Founded: 2009
Founder(s): DotAsia
Country: Hong Kong
Email: info [at]
Facebook: NetMission Ambassadors Program
Key People
Edmon Chung, CEO of DotAsia

David Ng, Director of Community Development of DotAsia
Yannis Li, NetMission Representatives at APRALO

The NetMission Ambassadors Program (also known as NetMission.Asia) is a youth ambassador program initiated in 2009, facilitated and supported by DotAsia, with the aim to engage and empower youth on Internet Governance discussion as well as promoting digital inclusion. Each year, around 20-25 university students are recruited through a selection process. The ambassadors will go through a comprehensive training program, including workshops, seminars, site visits and attending international conferences. They organize community projects or events that raise awareness and bring positive change to the internet community in Asia.[1][2]

The NetMission Ambassadors attend ICANN Meetings, IGF, and APNIC meetings, among others.[3] In March 2011, Richard Cheng, on behalf of NetMission.Asia, submitted an application to ICANN for the organization to become an At-Large Structure.[4] The application was approved.[5]

One of the NetMission Ambassador alumni Bianca Ho from class 2009 is selected to be the MAG member of [[Internet Governance Forum]] in 2015. She has been actively promoting youth participation on Internet governance in different fora and encouraging young people from around the world to join the policy discussion. NetMission is also an active member of the Youth Coalition on Internet Governance (YCIG) under IGF.


The motivation behind the NetMission program is that the Internet has become integral to mainstream media and business relations, and the adoption of internet usage has the potential to radically improve one's quality of life by facilitating new opportunities in education, employment, and socio-economic development. As the socio-economic gap ever widening, it is becoming increasingly important to try to bring Internet access and usage to those who do not have it.[6]

Their projects target every age group, from children, to youth, to the middle aged and the elderly.[7]